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NeonHippo Teams Up With Peterborough United Football Club To Give Supporters A Premier League Unmetered Internet Access Service


Birmingham, UK, November 26th: NeonHippo, a UK based Internet Solutions Provider has signed a deal with Nationwide League Division Two football club Peterborough United (The Posh) allowing the club to offer fans a £14.99 a month branded unmetered Internet service. Their deal replaces an existing service run by the club which offered fans a branded dial-up service which meant they incurred call charges when surfing,



“This is a great deal for the club and its supporters,” believes Pep Cipriano, Peterborough United’s Head of Communications and Website. “For the same price as the BT service, fans get fast, affordable Internet access, their own ‘posh’ e-mail address and with every monthly payment they make, they help the club financially. In football terms, this is premier league stuff!”



Fans who sign up to the deal will get 24/7 unmetered internet access with no call charges or set-up fees. They get an e-mail address with [anything]@[anything].theposhisp.com with seven email addresses, 10Mb webspace, access to more than 85,000 newsgroups and technical support, charged at national rates.



Greg Rudd, CEO of NeonHippo is equally enthusiastic about the announcement. “NeonHippo offers one of the top unmetered services currently available in the UK. The service is a full FRIACO one so our affiliates can be sure they are giving to their customers a quality product at a very competitive price. Peterborough United has already shown itself to be at the forefront of football clubs when it comes to adopting an Internet strategy. With our help we aim to substantially increase subscriber numbers providing The Posh with increased revenue and increased supporter loyalty.”



Under the Club’s current ISP arrangement, fans could sign up to a free 0845 dial up service. There was no ISP charge but all call charges were carried by the supporters, as Cipriano explains.


“By launching the original service, the club demonstrated it was way ahead of its peers in thinking about bringing the Internet and new media into football clubs. The service proved popular and we currently have 1,300 subscribers signed up. However, the service meant that fans had to keep an eye on their surfing time due to call charges. By partnering with NeonHippo, an industry-competitive monthly payment means supporters can stay on-line for as long as they like, and that’s good news for all parties.”


The e-mail addresses and accounts of the current subscriber base have been ring-fenced and can be carried across to the new service if the supporters choose to sign up.


Concludes Cipriano. “The club will shortly undertake a series of marketing programmes to the new subscriber base. We will be offering special promotions and discounts to users of the service, communicated to them through a regular e-mail newsletter. The service will allow Peterborough United to improve its communication with ardent supporters. It also means we can offer our supporters one of the best deals going on Internet access.”



About NeonHippo (www.neonhippo.com):


NeonHippo is a major pioneer of flat-rate Internet access services in the UK. The company is at the vanguard of the lobby to ensure that access to the Internet for all citizens is easy, affordable and represents good value for money. The company has advanced plans to offer a wireless service to corporate clients and will be launching a hosting subsidiary later this year. The ultimate aim of the company is to become platform agnostic and be able to deliver services to the consumer via any and all devices including PC, TV, mobile phone and PDA.


Lee Dixon, the ex-England and Arsenal footballer is a major shareholder and Non-Executive director of the company.



Technology Partners:


Viatel Global Communications Limited / NTL Communications

Viatel is the builder-owner-operator of state-of-the-art pan-European, trans-Atlantic and metropolitan fiber-optic networks and provider of advanced telecommunications products and services, including bandwidth, to corporations, carriers, ISPs, ASPs and SANs. Now part of NTL Communications, Viatel owns and operates a 2,200 kilometre advanced fibre-optic network linking 20 cities in the UK – a network that enables it to provide voice, data and Internet services throughout the UK. Viatel has more than 4,000 corporate clients in the UK, including 500 large blue-chip companies.



Murphx Virtual Innovative Solutions Limited


MurphX Virtual Innovative Solutions Limited is a dynamic company providing fully managed automated proprietary software and hardware solutions to various sectors of the IT industry.



Notes to Editors:

§ More information on NeonHippo‘s range of services is available at the website (www.neonhippo.com).

§ Photography, background material and interviews/comment regarding any of the information contained above are available from:



Greg Rudd
CEO
NeonHippo Limited
E: greg@neonhippo.com



Paul Wooding
Account Director
RedEye Public Relations
T: +44 (0) 775 367 8326
E: paul@redeyepr.com


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