MCC INTERNATIONAL CHOSEN TO HELP UNLOCK THE VALUE OF IT Monday 26 November 2001 PDF Print Dominic Barrow Appoints MCC International To Raise Awareness Of How To Maximise IT Investments Dominic Barrow, an independent consulting company that helps businesses to maximise the value of their IT investments, has today appointed strategic media relations agency for the IT industry MCC International to drive its corporate messaging in the UK. The campaign will focus on publicising Dominic Barrow, and its breakthrough visions on how organisations can adopt a top-down, value-driven approach to maximise return from IT investments. MCC International will work with Dominic Barrow to plan and execute a PR led strategy to raise the awareness of the different approaches that can be employed and to educate the IT industry. “Our aim is to create awareness for how UK businesses can maximise the value of their IT investments, by ensuring that this a core business competency and the focus of their IT strategy. We feel that MCC International is the perfect agency for this as they understand the needs of the IT industry and its Customers, as well as the publications wishing to educate them,” comments Director of Dominic Barrow, Chris Potts. “I consulted some highly respected journalists who all told me that MCC International was the best agency available for the job. On top of the excellent client references that it has, there was only ever going to be one choice.” Independent of any IT provider, Dominic Barrow has worked with organisations in many industries, including banking, insurance, credit card services, pharmaceuticals, airlines, manufacturing, 'big five' consultancies, care services and government agencies. “The opportunity to work with Dominic Barrow is exciting as we see it as an opportunity to help educate UK businesses today,” Director, MCC International, Ian Peel comments on the appointment. “We feel that we are in a strong position to relay Dominic Barrow’s message throughout all media forms whilst uniquely tailoring to the relevant audience.” About Dominic Barrow Dominic Barrow is an independent company that specialises in helping businesses to maximise the value of their IT investments, through unique, value-driven IT investment strategies. Dominic Barrow delivers hands-on consultancy with skills transfer, as well as training, public seminars and in-house workshops. With a highly specialised approach and core competencies, results are delivered in days rather than weeks or months. Independent of any IT provider, Dominic Barrow has worked with organisations in many industries, including banking, insurance, credit card services, pharmaceuticals, airlines, manufacturing, 'big five' consultancies, care services and government agencies. More information at http://www.dominicbarrow.com Editorial contacts: MCC International Martin Brindley/Adrian Brophy Tel: 01962 888100 firstname.lastname@example.org email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.