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Launching ‘CMP Intelligent Marketing’: Data Consultancy for Business Advantage


CMP Europe Ltd and Information Arts have joined forces to launch ‘CMP Intelligent Marketing’ (1), the most sophisticated and comprehensive business-to-business direct marketing service for the UK and European IT and telecoms markets.


Simon Lawrence, Managing Director of Information Arts commented; "Accurate targeting and meaningful segmentation are critical for competitive advantage in fast moving markets. This is particularly true in the IT and Telecoms market.” Clive Ellings, CMP Europe’s Executive Director agrees; “In the current, fiercely competitive climate, organisations need to differentiate themselves from their competitors. One way of achieving this is through creating marketing advantage.” As a result, ‘CMP Intelligent Marketing’ has been developed to advise businesses on effective strategies to acquire, retain and maximise value from customer relationships, through the analysis, interpretation and application of data.


Commenting on this new and unique direct marketing service, Lawrence continued; “CMP Europe understands that good data underpins effective marketing. The marriage of CMP Europe's rich data and our expertise means that for the first time, there is a practical and market focussed solution for companies and their channel partners in the IT and Telecoms sector. CMP Intelligent Marketing is a significant development for the direct marketing industry and we are delighted to be working with a brand of such pedigree and foresight to deliver these solutions."


Ellings commented, “As one of the leading marketing services and information providers in the UK, this unique initiative fits perfectly with our strategic vision. We are delighted to be working together with Information Arts, and to be able to offer a service of such quality that will assist organisations in producing accountable, refined and highly developed marketing campaigns.”




Notes to Editors


1) For more information, visit www.cmp-intelligentmarketing.com



About CMP Europe Ltd.


Information Technology Portfolio:


CMP Europe Ltd. has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; Networks Telecom Europe, GIS, Technology For Marketing, Call Centre Expo UK and Call Centre Expo Europe events; Call Centre DataFile and PR Audit.

CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP’s strong industry focus and, as part of CMP Media LLC, a unique global and regional reach. Further information about CMP Europe can be found at www.cmp-europe.com.


About Information Arts


Information Arts (UK) Ltd is a database marketing services company providing intelligent business-to-business database and customer management solutions.
The company helps clients gain greater insight and leverage from data resources in acquisition, retention and decision support activity – particularly to the SME sector.
Information Arts' proposition is built around its ability to manage, analyse and interpret business data – mixing its clients’ multiple data sources with appropriate market information - then collaborating to design and deliver effective multi channel communication strategies. Information Arts connects information to commercial outcomes.”



For further information please contact:

Colleen Just, CMP Europe Tel: +44 (0)20 8987 7745
email:cjust@cmp-europe.com


Simon Lawrence, Information Arts Tel: +44 (0)1494 535019
email:slawrence@cmp-intelligentmarketing.com

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Information Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.