More than six million people in Britain were exposed to Dell Computer’s online advertising campaign in October 2001, according to the latest results from NetValue, a global leader in Internet intelligence.
Reaching 41.6 per cent of the UK’s home Internet population, Dell’s Internet ad campaign came top in NetValue’s monthly ad watch research, reaching more people than campaigns from amazon.co.uk, casinoonnet.com, msn.com and yahoo.com.
October has also seen a steady increase in UK visitors to online auction sites, with 2.5 million people accessing them during the month. This represents a 41 per cent growth during the six-month period from May 2001, when 1.7 million people visited auction sites.
The leading auction website, ebay.co.uk, has seen its unique visitors grow by more than 640,000 over the last 6 months, from 800,000 in May to 1,450,000 in October, and by 200,000 since September. Online advertising from ebay.co.uk reached over 4.3 million Internet users in October.
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NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
The company provides online and offline insight to consumer behaviour which help companies to improve their strategy and maximise their revenues. NetValue is the only global company to offer the complete picture of Internet usage
NetValue's technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients' specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging etc.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Italy, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, Freeserve, BBC, Tesco, NatWest, Mastercard, Procter & Gamble, Deutsche Bank and Morgan Stanley Dean Witter.
NetValue can be reached at: http://www.netvalue.com
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761
Joshua Van Raalte, Le Fevre Communications
Tel: 01865 202666
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