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New Bulletins Signals Growth of Opt-In Email Marketing

emedia UK, a pioneer in the publication of Business to Business email bulletins, has announced major expansion of its portfolio, with the launch of ten new regular titles for outbound email marketing. The new opt-in only titles are IT Training, IT Security, Telecoms Manager, Business Training, Business Security, Business Financing, Fleet Management, HR Events, Marketing Events and New Media Marketing.

The new email bulletins have been developed in response to requests from existing advertisers, subscribers and changes across key market sectors. The bulletins offer advertisers a cost-effective, fully trackable and highly targeted email marketing strategy in which to promote their products, services and latest promotions. The telemarketing team at the emedia UK Subscriber Centre in Basingstoke, has signed up each subscriber to ensure that the bulletins are completely opt-in, and remain so for the entire life of the title.

Managing Director at emedia UK, David Clark comments, “By asking the target audience if they would like to receive the bulletins, and the continual development of our subscriber base, we offer advertisers a powerful email marketing tool. With current concerns throughout the direct marketing industry over the availability of accurate email data, emedia UK is setting the standard.”

Campaign Analyst at Microsoft’s Online Media Agency, Gaetano Squillante comments, “Media Contacts use emedia UK’s email bulletins as an integral part of marketing campaigns. They are a simple, cost effective way to increase brand awareness and, as the bulletins have yielded levels of response as high as 8%, represent an excellent return on investment.”

emedia UK email bulletins are made available in either HTML or plain text format. Each title is fully supported by a response mechanism including the recently launched RapidRequest, providing fully profiled, fully qualified leads for its advertisers to convert, direct from the bulletin via two mouse clicks.

About emedia UK

emedia UK is a pioneer in branded business to business email bulletins and targeted electronic direct marketing with 2 years’ experience. The unique concept that it provides boasts broad market coverage and fully trackable responses, across a variety of market sectors.

The bulletins cover IT and Comms in areas such as:

e-commerce, Windows 2000/NT, Linux, Web Development, Call Centre, Mobile Comms, Technology Events & Software Development, and also general business with bulletins covering Small Business, SME, Finance Directors, Human Resources and Marketing.

emedia UK’s RapidRequest Technology provides the backbone of the emedia UK service and has been developed in-house. This enables standard inclusions to be enhanced to ensure that responses are turned into fully qualified, profiled leads within two mouse clicks.

The company is committed to continual product development, currently including a new HTML format for its readers if they require.

Editor’s Contacts

Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100

Sarah Duce
emedia UK
Tel: 01256 380000

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit