The End of Answers on a Postcard?: Evening Standard Backs Text Message Promotions with WIN Thursday 29 November 2001 PDF Print Newspaper first to use "Text Message Tokens" in a competition http://www.winplc.com Text messages on mobile phones could bring about the end of the age-old "answers on the back of a postcard, please" formula for competitions in newspapers and magazines. The Evening Standard this week launches the second of its competition campaigns that can be entered by text messages. This promotion introduces a new element to text-based competitions with the first text message token system, running alongside the "cut out and collect" tokens traditionally used in newspaper competitions. The service is being provided by Wireless Information Network (WIN), the UK's biggest supplier of premium rated wireless services in conjunction with On-Market. Readers can enter the competition via a phone call, fax, email or text. The Evening Standard's first foray into text-message competitions was a record-breaking success with over 36,090 readers, entering its London Landmarks competition via text messages. Its latest competition, entitled Techno Wonderland, features prizes that can be won by 9pm as well as a token-based competition over two weeks to win a grand prize. As well as increasing reader entries, the text message mechanic allows the Evening Standard to build up a database of readers' mobile phones that can be used for future competitions. There is an opt-out system for readers who do not wish to be included in future promotions. Peter Norman, commercial director and co-founder of WIN said: " Text offers a competition mechanism that means readers can enter on the spot, the moment they see the promotion on the page, whilst reducing the man hours required to sort through sacks of post. It is an area where wireless can really add value to existing competition methods." ends All press enquiries: Midnight Communications (Media enquiries) Zoë Harley / Kirstie Young / Stephen Green Tel: 01273 666200 Email: WIN@midnight.co.uk Wireless Information Network (All other enquiries) Katie Hollier KatieHollier@winplc.com Tel: 01494 750 500 Notes to Editors About WIN WIN, a private limited company, was founded in 1996. WIN has spent the last five years innovating and supplying mobile communications and has developed a reputation for being the fastest, most reliable developer of wireless applications in the industry. WIN was named a the UK's fastest growing unquoted wireless technology company by the Sunday Times Tech Track 100 survey published in November 2001. WIN counts the following organisations as successful users of its wireless solutions platforms: News International, Granada, Diageo Dixons and O2 (BT Cellnet). The product range can be divided into three sections: Marketing Channel * Permission based wireless marketing campaigns undertaken * Bulk messaging, Mobile voting, Competitions, Sponsored content Revenue Generating * WIN develops products to act as a channel to sell content into the marketplace * Football results, Jokes, Horoscopes, Share prices, Celebrity Voicemail Organisation Efficiency * Customers can be sent time critical information direct to their phones * Employees can be sent the latest industry news * Managers can keep employees updated on important internal developments * Emails can be filtered and forwarded as text messages WIN currently employs 50 people at its offices in High Wycombe in the UK. This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.