Newspaper first to use "Text Message Tokens" in a competition
Text messages on mobile phones could bring about the end of the age-old
"answers on the back of a postcard, please" formula for competitions in
newspapers and magazines.
The Evening Standard this week launches the second of its competition
campaigns that can be entered by text messages. This promotion
introduces a new element to text-based competitions with the first text
message token system, running alongside the "cut out and collect" tokens
traditionally used in newspaper competitions.
The service is being provided by Wireless Information Network (WIN), the
UK's biggest supplier of premium rated wireless services in conjunction
with On-Market. Readers can enter the competition via a phone call, fax,
email or text.
The Evening Standard's first foray into text-message competitions was a
record-breaking success with over 36,090 readers, entering its London
Landmarks competition via text messages. Its latest competition,
entitled Techno Wonderland, features prizes that can be won by 9pm as
well as a token-based competition over two weeks to win a grand prize.
As well as increasing reader entries, the text message mechanic allows
the Evening Standard to build up a database of readers' mobile phones
that can be used for future competitions. There is an opt-out system for
readers who do not wish to be included in future promotions.
Peter Norman, commercial director and co-founder of WIN said:
" Text offers a competition mechanism that means readers can enter on
the spot, the moment they see the promotion on the page, whilst reducing
the man hours required to sort through sacks of post. It is an area
where wireless can really add value to existing competition methods."
All press enquiries:
Midnight Communications (Media enquiries)
Zoë Harley / Kirstie Young / Stephen Green
Tel: 01273 666200
Wireless Information Network (All other enquiries)
Tel: 01494 750 500
Notes to Editors
WIN, a private limited company, was founded in 1996. WIN has spent the
last five years innovating and supplying mobile communications and has
developed a reputation for being the fastest, most reliable developer of
wireless applications in the industry. WIN was named a the UK's fastest
growing unquoted wireless technology company by the Sunday Times Tech
Track 100 survey published in November 2001.
WIN counts the following organisations as successful users of its
wireless solutions platforms: News International, Granada, Diageo Dixons
and O2 (BT Cellnet).
The product range can be divided into three sections:
* Permission based wireless marketing campaigns undertaken
* Bulk messaging, Mobile voting, Competitions, Sponsored content
* WIN develops products to act as a channel to sell content into the
* Football results, Jokes, Horoscopes, Share prices, Celebrity Voicemail
* Customers can be sent time critical information direct to their phones
* Employees can be sent the latest industry news
* Managers can keep employees updated on important internal developments
* Emails can be filtered and forwarded as text messages
WIN currently employs 50 people at its offices in High Wycombe in the
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