Wireless Information Network to Provide SMS Support to AA Customers Wednesday 5 December 2001 PDF Print WIN facilitates UK's first SMS support service for the AA http://www.winplc.com WIN, the UK's biggest supplier of third party wireless services, today announces a deal with the Automobile Association (AA), part of Centrica Plc, to facilitate SMS support services for its customers. The new range of wireless applications has been put in place to cut costs and improve its existing customer services through effective use of mobile technology. As an enhancement to its roadside assistance service, AA members will now receive text updates informing them of when they can expect patrol to arrive. This is the first service of its kind to operate in the UK. The new service is set to cut costs at call centre level, reducing the time spent by staff dealing with update enquiries. Once an assistance call is logged by call centre staff, an SMS message is sent to the customer's mobile phone letting them know that a patrol is on the way. To provide further reassurance, further text updates are sent periodically. Using WIN's SMS technology platform, the AA has also been able to add value to its existing customer service provision, by adding further functionality to its existing online Travelwatch facility. Users are currently able to log their route at www.theAA.com and obtain travel alerts on that route via email. From today, customers will also be able to choose to receive their alert in the form of a text message. This message can be set to arrive before the customer sets off, thus ensuring that the motorist is not using the phone while driving. Peter Norman, Co Founder and Commercial Director, WIN, said: "It is always fantastic to work on a "first". WIN are very excited to have been instrumental in both the development and delivery of this innovative service from the AA. Business today is all about customer service and when you are stuck on the hard shoulder of a busy motorway in the pouring rain, an SMS message can provide both the information and reassurance you need to make the experience more bearable." Peter Tyer, AA Director of Road Services, says: "Already we've had very positive feedback from our members, who generally like the idea of receiving text messages. This is another way that we can use the current technology available to improve service to our members." Ends All press enquiries: Midnight Communications (Business and trade media enquiries) Zoë Harley/Kirstie Young Tel: 01273 666200 Email: WIN@midnight.co.uk Wireless Information Network (All other enquiries) Katie Hollier Tel: 01494 750 500 Email: KatieHollier@winplc.com Automobile Association Nicola Atkinson Press Officer Tel: 01753 492290 Email: firstname.lastname@example.org Notes to Editors About WIN WIN, a private limited company, was founded in 1989. WIN has spent the last twelve years innovating and supplying mobile communications and has developed a reputation for being the fastest, most reliable developer of wireless applications in the industry. WIN counts the following organisations as successful users of its wireless solutions platforms: BT Cellnet, News International, Granada, Diageo and Dixons. Wireless Information Network to Provide SMS Support to AA Customer's The product range can be divided into three sections: * Marketing Channel - Permission based wireless marketing campaigns undertaken. - Bulk messaging, Mobile voting, Competitions, Sponsored content * Revenue Generating WIN develops products to act as a channel to sell content into the marketplace. Football results, Jokes, Horoscopes, Share prices, Celebrity Voicemail, Weather * Organisation Efficiency - Customers can be sent time critical information direct to their phones. - Employees can be sent the latest industry news - Managers can keep employees updated on important internal developments - Emails can be filtered and forwarded as text messages WIN currently employs 50 people at its offices in High Wycombe in the UK and is currently developing its position as a leading European provider of cross-network wireless solutions. About the Automobile Association The Automobile Association is the UK's largest motoring organisation with nearly 12 million members. Its patrol force of 3,600 patrols attends approximately 4.2 million breakdowns a year, but the AA's support for its members stretches far beyond the range of breakdown services. It represents the views and interests of all road users, working the with Government, police and road safety organisations, and established the AA Foundation for Road Safety Research in 1996. It is a major provider of motor and home insurance and financial services, is the UK's largest travel publisher, and runs the second-largest driving school in the UK - the only one to use fully-qualified instructors. The website for the Automobile Association, (www.theaa.com) offers many of the benefits of AA membership to anyone with access to the internet. Launched in January 2001, the site's aim is to provide visitors with an unrivalled travel and motoring guide by offering comprehensive and up to the minute information. By drawing upon the industry-leading expertise and authority of the AA, the site is able to offer a very broad range of services - from hotels to route planning and insurance - in a straightforward and easy to use format. This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.