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iTV's hugely successful Pop Idol(tm) series has a dedicated website, http://www.itv.co.uk/popidol, hosted by Vizzavi, a Vodafone Group/Vivendi Universal joint venture, with many of the interactive features provided by PNC telecom, the integrated telecommunications company.

The content provided by PNC is enabling visitors to access news about the show including exclusive behind the scenes footage, Pop IdolÔ competitions, SMS alerts, interactive polls, personalised voicemail messaging and a brand new Instant Audition service. Visitors to the iTV website are also able to download logos and ring tones provided by the company.

Crispin Thomas, Marketing Director of PNC, commented: “The iTV Pop IdolÔ website offers a wide range of novel interactive features supplied by PNC. The volume of traffic to the website is quite substantial fuelled by the enormous success if the show.

“Pop Idol(tm) is one of a number of companies that has asked us to integrate web and telephony content on their behalf. We are seeing more demand for our solutions as fixed line, mobile and internet technologies converge.”

For further information:

Crispin Thomas, Marketing Director
PNC Telecom Plc
Tel: +44 (0) 8700 775 776
http://www.pnctele.com


Issued by:

Ariane Vacher
Bankside Consultants Ltd
Tel: +44 (0) 20 7444 4140
Email: ariane.vacher@bankside.com


Notes to editors


Pop Idol(tm)

Pop Idol is the biggest search for a solo pop superstar ever seen on television. An expert panel of successful record producers, music business people and broadcasters have selected 100 talented individuals from thousands of applicants. The tough talking experts have whittled the contenders down to a fifty-in-one nail-biting show.

Now, it is the public who decides who goes through to the finals. Viewers are voting by phone for their favourite contestants featured in the show. The public will ultimately choose the nation’s new Pop IdolÔ in a special grand finale programme.

Vizzavi

Vizzavi is a joint venture between Vodafone Group plc, the world's leading mobile network operator and Vivendi Universal, a world leader in content, from films and music, to publishing and Internet services. The agreement, in which each company holds a 50% stake in Vizzavi, was formally announced in May 2000.

Vizzavi aims to be the leading multi-access Internet portal in Europe by delivering aggregated content and services on personalised and social basis via multi access devices, including mobile phones, PCs, PDAs (personal digital assistants) and iTV (interactive TV).

Vizzavi's unique opportunity is enabled by the combination of Vodafone's world leading position in mobile communications and Vivendi's broad and complementary interests in media and services.


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