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MicroStrategy Secured 41 New Retail Sales in Year's First Nine Months; Over 50% of Global Retailers Standardising on MicroStrategy

MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, today announced that it secured 41 new sales with retail companies in the first three-quarters of 2001. MicroStrategy now boasts 103 of the top 200 global retailers as customers. MicroStrategy's sales in the year's first nine months were to both new and existing customers, including such companies as Ahold, Belk, Inc., Big Lots, Inc., Circuit City, Crane & Company, CVS Corporation, Faith Shoes, Hallmark Cards Inc., Raley's Supermarkets & Drug Centers, Supervalu, The Limited, and WH Smith PLC.

MicroStrategy attributed its growing retail success to "the superior features and capabilities of its business intelligence software platform." Of particular importance is its software's "exceptional capability to scale to large data and user bases while also providing outstanding security protections."

The company underscored that retailers, typically looking to deploy MicroStrategy as their enterprise-wide solution, spend approximately $250,000 to $2 million on MicroStrategy software. According to MicroStrategy, the wide utility of its software is allowing retailers to realise important benefits in such critical areas as merchandise buying, marketing analysis, management of inventory levels and assortments, tracking of consumer purchasing trends and forecasting of sales."

MicroStrategy's UK country manager, Bob Skeens, said, "With increasing pressure on retailers to show return on investment, now is the time for making the right choice on technology that will help them achieve their business goals. It is great to see that UK retailers are on the forefront of making these choices and are choosing MicroStrategy as their partner to enable them to stay competitive."

Setting a Standard in Retail

"We're proud that we're setting a standard in the retail sector, a sector whose health can affect the entire economy," said MicroStrategy's Vice Chairman and COO Sanju Bansal. "Especially in this difficult economic environment, retailers must find ways to keep a step or two ahead of fickle consumers, to squeeze inefficiency out of all aspects of their business and to maximise the productivity of each supplier, department and individual employee," he added. "Through the expansive capabilities of our software platform, retailers are expanding their capabilities to become more customer-savvy, proactive and efficient."

Business Intelligence Software: A Missing Link for Business Place

Bansal concluded: "Business intelligence software increasingly appears to be a prerequisite - a missing link -- to a fuller, richer use of information technology as a multifaceted business tool. Companies who have found themselves inundated with raw data in the years following the PC, Internet and wireless explosions now have the technology to refine that data into actionable insight. And our software is specifically designed to extend the benefits of business intelligence to as broad a segment of a business as possible, whether that business is big or small, in the New or Old Economy."

An independent survey, the largest of its kind, has found that MicroStrategy's customers are more loyal than those of its competitors -- including Business Objects, Cognos, Brio, Oracle, Hyperion and Crystal Decisions/Seagate. The OLAP Survey, by the market research firm, also found that MicroStrategy customers are the least likely to defect.

In August, PC Magazine, a Ziff Davis Media publication, selected MicroStrategy 7 as its "Editors' Choice" for business intelligence software in a review of business intelligence software. MicroStrategy 7, the Scalable Business Intelligence Platform Built for the Internet, outperformed its competition and was given the highest rating of four stars in this report, which included Cognos Business Intelligence Platform, Brio Enterprise 6.2.2, and Crystal Enterprise 8.0, each of which received a 3-star rating.


About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organisations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has approximately 1000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners.

For more information, please visit MicroStrategy's Web site: http://www.microstrategy.coms release.


Marjan Khanji/ Gillie Tennant
Brodeur Worldwide
Tel: 01753 448836


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