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First UK partners, equIP Technology and Hydra



Reading, December 13, 2001 – Array Networks, a pioneer of the industry’s first fully integrated Web traffic management appliance that enablesorganisations to reduce the complexity of their network infrastructures and lower operation and hardware costs, today launched “Power Partners”, a
support and incentive programme for UK channel partners.



Array Networks is seeking to establish partnerships with select network
integrators, VARs, consultants, and distributors in the UK as part of a
worldwide strategy to drive sales of its all-in-one Array product family to
Global 2000 Enterprises, eBusinesses, and service providers. The channel
program includes a pass-through leasing program.



The first distribution agreement from the launch of the ‘Power Partners’
channel programme has been signed with equIP Technology, a channel solution
provider, specialising in Internet performance optimising technologies. The
first UK systems integrator to join the programme is Hydra plc, a city-based
network and Internet specialist with an established customer base in the
financial, legal and media sectors.



“We have paid careful attention to developing a channel support
infrastructure that is geared towards helping our partners drive sales and
provides the technical support, marketing activities and product information
to push sales lead generation. With equIP and Hydra we have already started
to attract high calibre networking channel partners, which have the
expertise in web traffic management techniques and the customer base we need
to enable our products to penetrate the market fast, ” said Rob Mustarde, VP
Business Development EMEA, at Array Networks.



“The all-in-one capabilities of Array Networks’ integrated platform give the
channel a fantastic opportunity to reduce the complexity and risk of Web
traffic management for enterprises and service providers. It delivers an
integrated suite of capabilities that’s like selling Microsoft Office for
the network and the pay-as-you-grow configurations enable solution providers
to address their customers’ immediate needs and expand their business
without disruption,” added Mustarde.



“Working with Array Networks opens a whole new world of business
opportunities to the channel. Where formerly the solution provider had to
establish several supplier relationships and ensure their sales and support
teams were familiar with multiple vendors’ equipment, Array Networks offers
a single solution for a range of Web traffic management needs,” said Neil
Ledger, Director, equIP Technology.




“Array Network’s is offering a simple answer to what has become for many IT
Managers a headache, facing the cumbersome task of managing and scaling
multiple Web traffic management appliances. Deploying an integrated platform
will be an easy pill to swallow for end-users, especially when faced with
the additional benefits of increased cost savings on hardware, maintenance
and power costs and a higher overall Web site performance. This offers a
strong value proposition for the channel,” said Mark O’Hara, Managing
Director, Hydra.




Array Networks’ all-in-one Array product family combines accelerated Layer
4-7 server load balancing with high-performance caching, built-in SSL
acceleration, content rewrite for transparent interaction with content
delivery networks, Web security, global server load balancing, and seamless
clustering. The Array platform’s service-on-demand configurations and open
API offer the flexibility to add a rich set of services and features,
including essential Web traffic management capabilities as well as dynamic
caching, content replication, advanced security, billing and monitoring
systems, etc. In addition, up to 32 Array appliances can be clustered to
form one logical device, creating the most scaleable traffic management
device in the industry.




Array Networks’ Power Partners offers VARs;


· Pre-sales and technical support through Array sales offices


· Early availability program for customer evaluations


· Priority allocation for ensured product availability


· Enhanced revenue potential through rebates, volume discounts, and add-on
sales


· Pass-through leasing program with 100-percent financing and competitive
rates


· Cooperative advertising fund totalling three percent of net purchases.


· Marketing support including market development funds, joint marketing
programs, tradeshow support, marketing kits, demo units, and seminar
assistance


· Partner-friendly program administration including a streamlined
authorization process and flexible return and warranty policies


· Timely information about promotions, pricing and programs


· Fair distribution and pricing policies to avoid channel conflict


· Online technical support and training



Array Networks recently introduced its “Power tools for the Web™,” changed
its name to Array Networks from ClickArray Networks, and named industry
pioneer Donald Massaro as its president and chief executive officer. Array
Networks currently has more than 110 employees and has raised .1 million
in first-round funding. The company launched its Array product family in Q3
2001.




About Array Networks


Array Networks is the developer of the industry’s first fully integrated Web
traffic management appliance. The company offers a comprehensive,
all-in-one suite of "Power tools for the Web" that dramatically reduces the
complexity and risk of Web traffic management. Based on an open, scalable
architecture, the Array product family provides significant ROI benefits by
combining accelerated Layer 4-7 server load balancing with high-performance
caching, built-in SSL acceleration, content rewrite for transparent
interaction with content delivery networks, Web security, global server load
balancing, and seamless clustering. Headquartered in Campbell, California
with sales offices in Germany, Great Britain, France, Japan, and the U.S.,
Array Networks engineers and manufactures its Array products in the Silicon
Valley and sells through direct and value-added channels.


For more
information, visit http://www.arraynetworks.net or call
+44 (0)118 949 7152.



About Equip


equIP is a Channel Solution Provider specialising in Internet performance
optimising technologies for business use. With the changing relationship
between vendors and solution providers, equIP forms a link between fast
emerging Internet enabling technologies and the new breed of resellers that
have evolved to take advantage of the Internet encounter. Based in
Basingstoke, a team of highly skilled engineers provides pre-sales
consultancy and post sale technical support. The founders of equIP formed
this start up in March 1999 and now have a qualified team focused on helping
the channel embrace new Internet technologies and services. Vendor
partnerships to date include:- Netscreen - next generation security
solutions; CacheFlow -Internet caching appliances; Ericsson - infrastructure
and connectivity solutions; Allot Communications - packet shaping for IP
WANs; VPNet - scalable VPN solutions from SMEs to carriers; Array Networks -
integrated web traffic management solutions.

For more information, visit
http://www.equiptechnology.com


About Hydra


Hydra plc was formed in 1997 as a Systems Integrator based in the heart of
the City of London, delivering innovative LAN and WAN solutions to the
Finance, Media and Legal sectors. Since 1998, Hydra has increasingly
concentrated on emerging internet technologies and has consistently shown
itself as able to identify and implement the very best of the new products.
Customers include some of the largest international corporations, who
appreciate Hydra’s ability to deliver true competitive business advantage
through the intelligent application of internet acceleration and security
solutions.


For more information, visit http://www.hydranet.co.uk or call +44 (0)20
7337 2777.



Contacts:



Stefan C. Offermann
Array Networks
001 408 874-2420
soffermann@arraynetworks.net



Alia Ilyas/Zuzanna Pasierbinska
Rainier
020 74946570
ailyas@rainierco.co.uk
zp@rainierco.co.uk

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