Array Networks Launches ‘Power Partners’ Channel Programme to Strengthen Global Distribution for All-In-One Web Traffic Management Appliance Thursday 13 December 2001 PDF Print First UK partners, equIP Technology and Hydra Reading, December 13, 2001 – Array Networks, a pioneer of the industry’s first fully integrated Web traffic management appliance that enablesorganisations to reduce the complexity of their network infrastructures and lower operation and hardware costs, today launched “Power Partners”, a support and incentive programme for UK channel partners. Array Networks is seeking to establish partnerships with select network integrators, VARs, consultants, and distributors in the UK as part of a worldwide strategy to drive sales of its all-in-one Array product family to Global 2000 Enterprises, eBusinesses, and service providers. The channel program includes a pass-through leasing program. The first distribution agreement from the launch of the ‘Power Partners’ channel programme has been signed with equIP Technology, a channel solution provider, specialising in Internet performance optimising technologies. The first UK systems integrator to join the programme is Hydra plc, a city-based network and Internet specialist with an established customer base in the financial, legal and media sectors. “We have paid careful attention to developing a channel support infrastructure that is geared towards helping our partners drive sales and provides the technical support, marketing activities and product information to push sales lead generation. With equIP and Hydra we have already started to attract high calibre networking channel partners, which have the expertise in web traffic management techniques and the customer base we need to enable our products to penetrate the market fast, ” said Rob Mustarde, VP Business Development EMEA, at Array Networks. “The all-in-one capabilities of Array Networks’ integrated platform give the channel a fantastic opportunity to reduce the complexity and risk of Web traffic management for enterprises and service providers. It delivers an integrated suite of capabilities that’s like selling Microsoft Office for the network and the pay-as-you-grow configurations enable solution providers to address their customers’ immediate needs and expand their business without disruption,” added Mustarde. “Working with Array Networks opens a whole new world of business opportunities to the channel. Where formerly the solution provider had to establish several supplier relationships and ensure their sales and support teams were familiar with multiple vendors’ equipment, Array Networks offers a single solution for a range of Web traffic management needs,” said Neil Ledger, Director, equIP Technology. “Array Network’s is offering a simple answer to what has become for many IT Managers a headache, facing the cumbersome task of managing and scaling multiple Web traffic management appliances. Deploying an integrated platform will be an easy pill to swallow for end-users, especially when faced with the additional benefits of increased cost savings on hardware, maintenance and power costs and a higher overall Web site performance. This offers a strong value proposition for the channel,” said Mark O’Hara, Managing Director, Hydra. Array Networks’ all-in-one Array product family combines accelerated Layer 4-7 server load balancing with high-performance caching, built-in SSL acceleration, content rewrite for transparent interaction with content delivery networks, Web security, global server load balancing, and seamless clustering. The Array platform’s service-on-demand configurations and open API offer the flexibility to add a rich set of services and features, including essential Web traffic management capabilities as well as dynamic caching, content replication, advanced security, billing and monitoring systems, etc. In addition, up to 32 Array appliances can be clustered to form one logical device, creating the most scaleable traffic management device in the industry. Array Networks’ Power Partners offers VARs; · Pre-sales and technical support through Array sales offices · Early availability program for customer evaluations · Priority allocation for ensured product availability · Enhanced revenue potential through rebates, volume discounts, and add-on sales · Pass-through leasing program with 100-percent financing and competitive rates · Cooperative advertising fund totalling three percent of net purchases. · Marketing support including market development funds, joint marketing programs, tradeshow support, marketing kits, demo units, and seminar assistance · Partner-friendly program administration including a streamlined authorization process and flexible return and warranty policies · Timely information about promotions, pricing and programs · Fair distribution and pricing policies to avoid channel conflict · Online technical support and training Array Networks recently introduced its “Power tools for the Web™,” changed its name to Array Networks from ClickArray Networks, and named industry pioneer Donald Massaro as its president and chief executive officer. Array Networks currently has more than 110 employees and has raised .1 million in first-round funding. The company launched its Array product family in Q3 2001. About Array Networks Array Networks is the developer of the industry’s first fully integrated Web traffic management appliance. The company offers a comprehensive, all-in-one suite of "Power tools for the Web" that dramatically reduces the complexity and risk of Web traffic management. Based on an open, scalable architecture, the Array product family provides significant ROI benefits by combining accelerated Layer 4-7 server load balancing with high-performance caching, built-in SSL acceleration, content rewrite for transparent interaction with content delivery networks, Web security, global server load balancing, and seamless clustering. Headquartered in Campbell, California with sales offices in Germany, Great Britain, France, Japan, and the U.S., Array Networks engineers and manufactures its Array products in the Silicon Valley and sells through direct and value-added channels. For more information, visit http://www.arraynetworks.net or call +44 (0)118 949 7152. About Equip equIP is a Channel Solution Provider specialising in Internet performance optimising technologies for business use. With the changing relationship between vendors and solution providers, equIP forms a link between fast emerging Internet enabling technologies and the new breed of resellers that have evolved to take advantage of the Internet encounter. Based in Basingstoke, a team of highly skilled engineers provides pre-sales consultancy and post sale technical support. The founders of equIP formed this start up in March 1999 and now have a qualified team focused on helping the channel embrace new Internet technologies and services. Vendor partnerships to date include:- Netscreen - next generation security solutions; CacheFlow -Internet caching appliances; Ericsson - infrastructure and connectivity solutions; Allot Communications - packet shaping for IP WANs; VPNet - scalable VPN solutions from SMEs to carriers; Array Networks - integrated web traffic management solutions. For more information, visit http://www.equiptechnology.com About Hydra Hydra plc was formed in 1997 as a Systems Integrator based in the heart of the City of London, delivering innovative LAN and WAN solutions to the Finance, Media and Legal sectors. Since 1998, Hydra has increasingly concentrated on emerging internet technologies and has consistently shown itself as able to identify and implement the very best of the new products. Customers include some of the largest international corporations, who appreciate Hydra’s ability to deliver true competitive business advantage through the intelligent application of internet acceleration and security solutions. For more information, visit http://www.hydranet.co.uk or call +44 (0)20 7337 2777. Contacts: Stefan C. Offermann Array Networks 001 408 874-2420 firstname.lastname@example.org Alia Ilyas/Zuzanna Pasierbinska Rainier 020 74946570 email@example.com firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Speed Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.