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WHSmith PLC Launches Web-enabled Reporting System Across 530 Stores

MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, today announced that WHSmith PLC, the United Kingdom's largest magazine and book retailer with locations worldwide, has successfully deployed its Web-based stores reporting system using the MicroStrategy Business Intelligence Platform. Completed in less than six months and below budget, WHSmith has now launched its reporting system across its countrywide high street stores.

The MicroStrategy platform has enabled the company's 530 high street store managers and 27 area managers to run performance reports on individual store-level sales, business profit and product rankings. In addition, WHSmith's management noted that the implementation project with MicroStrategy was "one of its best ever experiences" working with non-WH Smith project staff.

"When we began this project in June this year, we knew that we had chosen the right business intelligence platform for our needs. Working with MicroStrategy has been a great experience all-round," said Mark Leckie, business systems manager at WHSmith. "We are thrilled by the fact that, from end to end, the deployment of this venture took less than six months and MicroStrategy provided us with some customised features to enable us to get optimum use out of the platform without affecting other WHSmith production systems."

"WHSmith optimised the scalable and customisable characteristics of MicroStrategy 7," commented Bob Skeens, UK country manager, MicroStrategy Incorporated. "One of WH Smith's area managers told me that this project has given him his evenings back. That exemplifies our goals for our customers -- enabling them to operate more efficiently and profitably in this highly competitive environment."


About WHSmith PLC

WHSmith is one of the leading UK retailing groups incorporating market leading companies in the areas of retailing, consumer publishing and news distribution and is the number one book and magazine seller in the UK. Approximately 530 high street retail stores (including renamed stores acquired from John Menzies) sell reading material, stationery, music, computer games, and videos. WHSmith also runs approximately 190 stores in European airports and train stations, more than 500 stores in US airports and hotels, and approximately 20 stores in Australia, Singapore, and Hong Kong mainly in airports. WHSmith sells online through its site, and operates the largest newspaper and magazine distributorship in the UK. It also owns Hodder Headline, a top UK publishing house.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organisations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has approximately 1000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners. For more information, please visit MicroStrategy's Web site:


Marjan Khanji / Gillie Tennant
Brodeur Worldwide
Tel: 01753 448836


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