Content-Wire, one of the global content community’s leading virtual organisations, has turned to NewsEdge to enrich its online channel, Content-Wire.com. Using the NewsEdge eContent Publisher intuitive interface, Content-Wire is now fully empowered to harness a wealth of previously inaccessible information. Thousands of stories delivered by NewsEdge are readily available for the editorial team to use for background research, live information and, under their daily editorial control, direct publishing on their portal - making Content-Wire.com even more relevant and informative.
Organisation is the key to eContent Publisher’s ability to enable Content-Wire access to NewsEdge content and successfully harness its information base. Search functionality gives Content-Wire editors the power to obtain authoritative intelligence for writing copy, and gain background information on the issues that impact the content industry. For ease of use, searches can be saved.
The point and click ease of eContent Publisher also means that relevant stories can be simply handpicked by editors and published directly in real-time on Content-Wire. Both proprietary and in-house stories integrate seamlessly within the site, and because stories delivered by NewsEdge are available to editors throughout the day, content is both lively and fresh.
This hybrid solution gives visitors to content-Wire.com the benefit of a single newstream with even greater relevance. Aided by hundreds of sources delivered by NewsEdge, Content-Wire editors are better able to distil daily news into what is really important to readers - people who just want to know about content. By seamlessly integrating this specialised news within look and feel of the site’s design, NewsEdge successfully reinforces Content-Wire.com’s position as the information portal of choice for the busy content professional.
“It is reflective of our competitive edge that Content-Wire, an award-winning online content news portal and an authority on our industry, has specified NewsEdge to enhance the value of its readership offering with our syndicated content," adds Oliver Greenwood, NewsEdge’s UK Country Manager.
Content-Wire’s senior analyst and editor, Paola di Maio, is clearly delighted with the development: "The information industry is changing dramatically by the day. Despite our knowledge of the market and extensive use of technology, keeping up with the news in the sector is still a great challenge. We are thrilled to integrate NewsEdge syndicated content within our daily news feed, as their service aggregates and leverages the leading sources of news. Information is power - we never have enough of it. The NewsEdge service benefits our readers, who turn to us to for the latest content news, and it also benefits our editors, who are kept up to date with the key developments within the industry."
Content-wire.com is a leading knowledge resource for the online content industry. Live since February 2001, it slices the information sector based on the taxonomy and lifecycle approach devised by its founder, Paola Di Maio, in early 2000. It is the first online channel to have dedicated section to emerging industries, like the e-catalogues, taxonomies, syndication, content management and DRM, as well as others. Development of other sections of the website are in the pipelines, including initiatives for the showcase and community sections. Content-Wire.com was reviewed and chosen to bear a 2001-2002 Golden Web Award soon after its launch.
NewsEdge Corporation, a Thomson business, is a leading provider of real-time news and information products. The company services approximately 1,500 corporations, government agencies, non-profits and professional service firms worldwide. NewsEdge combines proprietary technology, branded content and specialized editorial processes to deliver tailored information and decision-support solutions to knowledge workers through its information products and content services.
The Thomson Corporation (http://www.thomson.com), with 2000 revenues of approximately US billion, is a leading, global provider of integrated information solutions for business and professional customers. The Corporation's common shares are listed on the Toronto and London stock exchanges (TSE:TOC).
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