MATERNA is chosen to provide mobile dimension to Toni and Guy’s
High Wycombe, January 3rd 2002 – Mobile solutions provider MATERNA Communications has been selected to provide the mobile components for the new internationally renowned hair stylists Toni and Guy’s website (www.toniandguy.co.uk). Sprite Interactive, Toni and Guy’s new media specialists, has chosen MATERNA to provide the first wave of a mobile telephony element to Toni and Guy’s Internet presence.
Toni and Guy enthusiasts will be able to download the Toni and Guy logo amongst others directly from the new Toni and Guy website straight to their phone using MATERNA’s services. In early 2002, an e-mail driven marketing campaign will also invite existing and new customers to download a voucher from the web for discounts on visits to Toni and Guy salons. This is a great opportunity to lure customers into the salons at a time of year when business is traditionally slower after the deluge for the Christmas and New Year party season.
Alex Michael, Managing Director of new media agency Sprite Interactive expands: “MATERNA’s experience and flexible approach to working with us made them an ideal choice for extending the Toni and Guy experience on the web to mobiles. This is only the first step of taking the Toni and Guy message into the mobile space.”
Michael continues: “In the New Year we will look at integrating the mobile media further into the Toni and Guy marketing mix. Permission based mobile marketing directly to customers with special offers is a possible option there. Another is to offer customers an automatic reminder SMS message when they are due for a trim.”
Michael Ohajuru, Sales and Marketing Director at MATERNA comments: “The Toni and Guy approach to making its brand available to mobile users is a great example of what can be achieved by bringing together web and mobile technology. Toni and Guy’s integrated approach ideally suits the busy lifestyles of its increasingly techno savvy customers.“
About Toni and Guy
TONI&GUY is an international hairdressing company, with salons in every
major world country. They are one of the top international hair brands, and
have recently launched a range of hair care products that are currently
being sold through Boots. Technologically innovative and at the forefront of
creative marketing, TONI&GUY is THE cutting edge hair care brand.
About Sprite Interactive
Sprite is a new media company that specialise in providing a wide range of
imaginative web to print based solutions. Sprite work with a number of top
names in the hair and fashion industry, including TONI&GUY, TIGI, Cobella,
The World Hair Congress and Nicky Clarke, as well as other major companies
such as Disney, Philips, Pirelli and Schnieder Electric, you can check out
their website at http://www.sprite.net
About MATERNA Information & Communications
The MATERNA group is a leading software distributor specialising in information and communications technology. The company currently employs over 1,250 members of staff worldwide and achieved a turnover in 2000 of 178 million Euro (DM 349 million). In addition to its headquarters in Dortmund, the company has branch offices throughout the whole of Germany as well as in France, Austria, Belgium, the Netherlands, United Kingdom, the Czech Republic and Hong Kong. MATERNA’s Business Unit Information creates e-business solutions for electronic trading on the Internet. The Internet strategy "e3-solutions“ comprises services in the fields of e-business, e-customer relationship management and e-management. The Business Unit Communications offers products and solutions in the areas of mobile solutions and unified messaging. These primarily include mobile value added services based on WAP, SMS and MMS, which are marketed under the brand name Anny Way.
More information is available at http://www.materna.com
+++ GRAPHICS AND PHOTOGRAPHY AVAILABLE UPON REQUEST +++
Tel: +44 (0)20 8255 5225
Sales and Marketing Director
MATERNA Communications plc
Tel: +44 (0)1494 470 470
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