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Stan James, one of Europe’s largest sports bookmakers installs new call centre to cope with rapidly expanding business

xstreammedia has supplied and installed an integrated voice system incorporating a call centre and switchboard complete with a full disaster recovery solution at Stan James, the sports bookmakers.

Oxfordshire-based Stan James has recently relocated its main call centre from Abingdon, to Wantage. The new system, which is based on an INDeX telephony platform, has 60 lines expandable up to 300 lines, which will allow the company to cope with the current high growth rates. The call centre is an Avaya INDeX CCM2 with digital voice recording for 60 channels. Every call taken by the call centre is recorded and stored for later playback should queries or disputes arise.

The call centre and customer service departments are open 24 hours a day, therefore entire building power recovery facilities are a critical part of the solution. The xstreammedia solution also included provision of a diesel generator and uninteruptible power supply (UPS), so covering all eventualities.

Stephen Walsh, marketing manager at Stan James commented, “We offer our clients a phone based service, therefore it is very important to us to have a reliable system with no downtime, which is well supported, in order to run our business. xstreammedia have the expertise to not only advise us on the best products for our requirements, but also, to then support those products.”

Jeff Siggers, sales director at xstreammedia said, “We are committed to supplying our customers with the very best, state-of-the-art voice solutions. At Stan James we have helped them to plan for future growth by providing a flexible, scaleable solution tailored to their individual requirements. In contrast to the previous telephony platforms deployed in their organisation, this solution provides a much higher level of customer-led management by allowing changes to system programming. Unlike the majority of other manufacturer’s offerings, AVAYA’s INDeX voice & data gateway has the feature sets to deliver these requirements.”


Notes to Editors

About Stan James

Stan James were established in 1973 in Oxfordshire starting out as a small family run betting shop chain. In the early 1990’s they introduced a telephone-betting department and since then have repidly grown to become one of the largest telephone betting companies in Europe. A well-respected company, Stan James has not lost track of its roots and continues to be run by two of the original directors.

About xstreammedia

xstreammedia was formed as a result of the merging of four companies with the collective aim of delivering leading edge, converged & cost-effective communications solutions that take full advantage of the economies to be gained by the convergence of Voice and Data systems. The company specialises in helping organisations through every step of integrating voice and data systems ensuring that they are able to provide fast, effective service to customers & partners both internal & external to their operation.

In September 01 xstreammedia was acquired by Azzurri Communications Ltd (previously Blue Sky Networks Ltd).

For more information visit:

Editors Contacts

Jeff Siggers
Tel: 01784 885225

Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit