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“Impressed by the ability of DLP™ technology to deliver not only…
…clear, sharp images, but also… …affordability”



8th January 2002: Samsung Electronics America, Inc. and Texas Instruments today announced an agreement under the terms of which Samsung will introduce a new range of large-screen, tabletop TVs using DLP™ technology. Samsung will demonstrate pre-production units of its first products at the Consumer Electronics Show (CES) at the Las Vegas Convention Center (January 8th – 11th) at TI booth #2015 and at the Samsung booth #657 (Central Hall). First shipments of a commercial product are expected in mid-2002.


“This is an exciting announcement for us,” said Dale Zimmerman, Manager of DLP™ Home Entertainment for TI’s DLP™ Products division. “Samsung is a key player in growing the digital consumer electronics market and has the technical understanding and marketing reach to help DLP technology become increasingly pervasive in the home. They share our vision of what the future of home entertainment can be like, and of the opportunity for a new generation of large-screen TVs which combine the ultimate in image quality with affordable pricing and stylish design.”


The Samsung pre-production units feature screen sizes of 43” and 50” and are characterized by weights of just 75 lbs and 84 lbs and front-to-back footprints of only 15.7 and 18 inches, respectively. Other features include multiple widescreen format inputs, DVD progressive scan input, DVI digital interface for true digital connection, 15 pin D-sub computer input, and 3/2 pull down. Anticipated prices for the 43” model is ,999.99 (MSRP) and for the 50” model its is ,499.99 (MSRP).


“Samsung has incorporated TI’s latest generation DLP panel into our patented, proprietary light engine in order to meet our overall price point timeline strategy for fully digital TV display products as well as the subsequent market demand requirement for these exciting new products,” said Steve G. Panosian, Senior Marketing Manager - DTV and PJTV at Samsung Electronics America. “We are delighted to be working with Texas Instruments and have been impressed by the ability of DLP technology to deliver not only the clear, sharp images but also the affordability the market demands.”


“We see a huge opportunity here,” concluded Zimmerman, “to position DLP technology beyond the competitive reach of alternative technologies. The DLP solution is clearly superior in every respect. Moreover, we’re also excited by the marketing opportunity to leverage the work we have been doing with our DLP Cinema technology: we expect that consumers who have seen DLP Cinema technology in action will want to see similar technology in the entertainment systems they buy for their homes.”


DLP™ technology delivers the clearest, sharpest, brightest, most accurate images in a broad range of projection and display applications including business projectors, home entertainment projectors, large-screen tabletop TVs, video walls and projection systems used in commercial entertainment. DLP Cinema™ technology, which delivers large screen images that are superior in many respects to film, is helping to revolutionize the movie industry. Today, TI supplies DLP™ subsystems to almost all the world's top projector manufacturers, who then design, manufacture and market projectors based on DLP™ technology. Since early 1996, over 750,000 DLP™ subsystems have been shipped. Over the past four years, DLP™ technology-based projectors have consistently won some of the audio-visual industry’s most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences.


At the heart of TI's Digital Light Processing™ technology is the Digital Micromirror Device optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image.


For more information, please visit http://www.dlp.com


About Samsung Electronics America (SEA)


Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico.


Please visit http://www.samsungusa.com for more information


About Samsung Electronics (SEC)


Samsung Electronics Co., Ltd., with 2000 sales revenue of US billion is a world leader in the electronics industry. The Korea-based company has operations in about 50 countries with 66,000 employees worldwide. The company consists of four main business units: Digital Media, Semiconductor, Information & Communications and Home Appliance Businesses.


Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies,
the semiconductor engines of the Internet age. The company’s businesses also include sensors and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas and has manufacturing or sales operations in more than 25 countries.


Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com


Contacts:

Ian McMurray
Texas Instruments
01604663075
i-mcmurray@ti.com

Zuzanna Pasierbinska
Rainier
02074946570
zp@rainierco.co.uk


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