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Minister for Enterprise, Trade and Investment visits Answercall Direct in Portadown, Northern Ireland

Noetica, provider of easy-to-use call centre and CRM solutions, today announced that its callflow software, Synthesys, has been installed as part of the expansion of call centre bureau AnswerCall Direct Ltd. Northern Ireland’s Minister of Enterprise, Trade and Development, Sir Reg Empey, visited the new Portadown site in September 2001, to recognise the importance of technology investment for business in Northern Ireland.

AnswerCall Direct first purchased Noetica’s Synthesys in June 2000 to manage its outbound and inbound call activities. Synthesys has been specifically designed to give non-technical staff complete control of the call centre.

Sir Reg commented, “An investment of £913,000 by Answercall Direct in a new customer contact centre in Portadown, following a substantial growth in its business, has already provided 68 new jobs as part of an expansion programme over the next 18 months. This important strategic investment has enabled the company to relocate to new and bigger premises and to introduce new Synthesys Customer Relationship Management (CRM) software which it requires to provide more efficient services to its existing customer base and to pursue further business opportunities it has already identified in markets outside Northern Ireland.”

Sir Reg continued, "Answercall Direct is one of a relatively small number of locally-owned customer contact centres in an international traded services which is experiencing strong growth. Our support for this ambitious company reflects a commitment to promote faster growth in services by encouraging more companies to explore business in export and external markets.”

Sir Reg announced the new Industrial Development Board-backed investment with Kelsey Buck, Answercall Direct's Managing Director, at the company's new facility in Mayfair Business Centre on Garvaghy Road.

Noetica’s Synthesys key features include customer relationship management (CRM); callflow/script designing, service call centre management and support; outbound campaign management; web compatibility and computer telephony integration (CTI).

Kelsey Buck added, “During the past 12 months we have experienced steady growth, winning new business and employing more staff. Synthesys has been a major part of this expansion; it is easy for the agents to learn, and provides great results for our clients.”

Keith Symondson, Commercial Director of Noetica concluded. “It is testimony to the Synthesys product to be associated with such a burgeoning company. Our call centre technology, has enabled AnswerCall Direct to exceed even its own expectations regarding growth of the company, and has provided valuable employment to the area.”

About AnswerCall Direct Ltd

AnswerCall Direct Ltd. offers clients seamless communications links for business-to-business or business-to-consumer contact. The 24-hour call centre, of which Synthesys is an integral part, can assist with switchboard overflow, receiving and monitoring media response and providing clients’ customers with information or helpdesk facilities.

About Noetica

Established in 1997, Noetica is a leading developer of innovative software solutions for successful management of any call centre. Noetica’s solution - Synthesys has been designed specifically to enable non-technical staff to have complete control of the call centre. Synthesys’ key features include customer relationship management (CRM); callflow/script designing, service call centre management and support; outbound campaign management; web compatibility and computer telephony integration (CTI).

Part of the privately controlled holding company the Scandex Group, Noetica is based in Clapham Junction, London, with strategic partners throughout Europe, Canada, Asia and the US. Noetica serves a broad range of industries, including the public sector, finance and telecommunications.

For further information on Noetica, please visit

Synthesys is a registered trademark of Noetica.

Editorial Contacts

Interviews, photography and further information are available Claire Adam or Natalie Johnson at MCC International.

Claire Adam / Natalie Johnson
MCC International Ltd
Tel: 01962 888100

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