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EMEDIA UK TO SHOWCASE NEW RANGE OF OPT-IN EMAIL BULLETINS AT THE MARKETING EXPO 2002


Direct Marketers Now Offered Inclusions
In More Than 40 UK and Pan-European Bulletins


emedia UK, a pioneer in the publication of Business to Business email bulletins, today announced that it will be showcasing its latest range of over 40 UK and pan-European bulletins including the new IT Events Europe Bulletin and Comms Europe Bulletin, at the forthcoming ‘New Media Marketing’ exhibition, stand N7810, 12th - 14th March 2002 at ExCel, London.


Visitors to the stand will be able to see the benefits of the full range of opt-in only email bulletins covering business, IT, financial services, telecoms, professional services and construction. The latest technologies and techniques for improving customer acquisition and retention from outbound email marketing will also be on display including the recently launched RapidRequest and the new WebRequest. These technologies, developed by emedia UK, provide marketers with fully-profiled, fully-qualified leads via only two clicks of the reader’s mouse.


Managing Director at emedia UK, David Clark comments, “The combination of audience, content, style, response mechanism and selecting the right application of technology is the key to successful e-marketing campaigns. Our team will be on hand to explain how our growing opt-in subscriber base of over 200,000 can be leveraged to meet direct marketing objectives.”


Part of The Marketing Expo, New Media Marketing will run alongside The IDMF, Marketing IT and Telecommerce Expo, to bring together the worlds best direct marketing and relationship marketing suppliers and technologies to improve the efficiency and effectiveness of the marketing function.
About emedia UK
emedia UK www.emedia-uk.com is a pioneer in branded business to business email bulletins and targeted electronic direct marketing with 2 years’ experience. The unique concept that it provides boasts broad market coverage and fully trackable responses, across a variety of market sectors.


The bulletins cover IT and Comms in areas such as e-commerce, Windows 2000/NT, Linux, Web Development, Call Centre, Mobile Comms, Technology Events & Software Development, and also general business with bulletins covering Small Business, SME, Finance Directors, Human Resources and Marketing.


The company is committed to continual product development, currently including a new HTML format for its readers if they require.



Editor’s Contacts


Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.



Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100
Email: graham.thatcher@mccint.com
juliette.doel@mccint.com



Sarah Duce
emedia UK
Tel: 01256 380000
Email: sarah.duce@emedia-uk.com


This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.