~Available in mid-2002, SAS Text Miner analyses e-mails, call reports and other documents to gain insight from massive volumes of text~
SAS Institute, the leading provider of business intelligence, has announced plans to introduce SAS® Text Miner, adding advanced text mining functionality to the company’s suite of data mining capabilities.
Available in mid-2002, Text Miner will draw upon SAS’ 25 years of experience in developing analytical solutions by providing a rich suite of tools for discovering and extracting knowledge from a wide variety of text documents, including sales call reports, medical records and e-mailed customer communications. For instance:
- Companies implementing analytical customer relationship management (CRM) programmes can use Text Miner to manage large volumes of inbound customer e-mails by categorising them for quicker routing and follow-up.
- Human resources professionals using Text Miner can sift through thousands of curriculum vitaes and applications to properly match applicants’ qualifications with company job vacancies. They can also analyse free-form responses from surveys to identify trends and create more actionable results for management.
“Most organisations have textual data that goes largely unanalysed – and very often unread – due to the sheer volume of this data,” said Peter Dorrington, business solutions manager at SAS. “With Text Miner, anyone who must sift through large volumes of text to extract information, ideas and trends will be able to transform these massive, largely untapped stores of textual data into knowledge.”
“Until now, data mining has been largely focused on structured, record-oriented data, but the bulk of data in real-world organisations is unstructured text,” said Herb Edelstein, president of Two Crows Corp., a data mining consulting firm. “It’s significant that an industry leader like SAS is introducing a product that goes beyond simple retrieval and into finding patterns and relationships among text documents.”
Text Miner goes one step further than other available text mining products by providing full text preprocessing within the powerful, easy-to-use SAS® Enterprise Miner™ process flow environment. This allows users to enrich the overall data mining process by integrating unstructured textual data with existing structured data such as age, income and purchasing patterns, for example.
Customisable dictionaries are available for English, French and German, with indirect support available for all other ASCII-based languages. Text Miner also can access text-based documents in numerous formats – from databases, file systems or even by crawling the Web.
Compaq is early adopter
Houston-based Compaq Computer Corp. is testing several applications of Text Miner’s capabilities in its North America CRM Database and Business Analysis Group. In one case, Compaq is analysing more than 2.5 gigabytes of free-form text notes collected by e-mail and by the company’s telesales representatives. Previously, the data contained in these notes could not be consolidated or reported in any meaningful way. Through text mining, Compaq can now automatically categorise these notes into meaningful clusters to make intelligent decisions about what products might be appropriate for a particular customer at a certain stage in the sales cycle.
Compaq is also mining more than 14 million records in its prospect databases to classify companies with similar descriptions in addition to using Standard Industrial Classification (SIC) codes. This will allow Compaq’s marketing staff to prospect similar businesses that cross multiple SIC codes.
“So far, our evaluations look very promising, and SAS appears to be moving in the right direction for the production release of Text Miner,” said Randy Collica, a senior business analyst for Compaq. “This offering will be a great extension of the already very rich toolset in Enterprise Miner.”
SAS provides software and services that enable customers to transform data from all areas of their business into intelligence. SAS solutions help organisations make better, more informed decisions and maximise customer, supplier, and organisational relationships. Solutions from SAS, the world’s largest privately held software company, are used at more than 37,000 business, government and university sites around the world. Customers include 99 of the top 100 companies on the Fortune 500, and 90 percent of the Fortune 500 overall. For 25 years, SAS has been giving our customers The Power to Know™.
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