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London, January 22, 2002. Unisfair has designed web technology that requires no proprietary plug-ins, offering a lightweight, straightforward, totally web-based solution for CMP Interactive events, a new & unique series of online, interactive events for hi-tech industries (launched 14 January 2002).

CMP Interactive events have been created to enable hi-tech buyers and sellers to interact together at a live global event, on specified dates, in real time. The first bi-annual CMP Interactive Event will be IT Security, 27-28th February 2002.

The platform’s modular open architecture and object oriented design provides a number of significant technical advantages:

Ease of use

The Web-based front-end provides an intuitive and familiar interface for visitors and business managers. The platform requires no proprietary plug-in and is broadband-oriented, although 56K tolerant.

Mission-critical reliability

Multiple redundancy, hotswap capabilities, clustering and failover ensure that failures will not affect operations and that faulty components can be replaced quickly without interrupting service.

Full scalability and flexibility

GMEP™ features object-oriented design, built-in Web-load balancing, completely modular architecture, Java 2 Enterprise Edition technology, Enterprise Java Beans object encapsulation, and use of standard commercial hardware and software platforms. As a result, every component is scalable and flexible, and there is no limit to the number of visitors or booths.

Minimal IT involvement

The robust, modular architecture, intelligent design and off-the-shelf commercial components ensure that GMEP™ can be run and maintained with a minimum of IT involvement.

Full extensibility

GMEP's open-system APIs and industry-standard communications protocols make it simple to add functionality to virtually any part of the platform. These interfaces and protocols also facilitate maintenance and integration with third-party applications (e.g. pre-fair services, existing portal, video-audio conferencing and billing).

Sammy Konfidan, Chief Operating Officer for Unisfair commented, “Through Unisfair’s technology, each of CMP Interactive events will be tailored to the specific event’s need and brand identity. This in turn allows CMP Europe to create an online arena that perfectly fits each event’s needs by customizing event structure, functionality, user interface as well as look and feel. The GMEP also enables CMP Europe to adjust various packages it offers to exhibitors and sponsoring companies, according to the event marketing needs and definitions.”

Notes to Editors

About CMP Europe Ltd.

CMP Europe Ltd. has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; networks telecom europe, GIS, Technology For Marketing, Call Centre Expo UK and Call Centre Expo Europe events; Call Centre DataFile, CMP Intelligent Marketing and PR Audit.

CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP’s strong industry focus and, as part of CMP Media LLC, a unique global and regional reach.

Further information about CMP Europe can be found at

About CMP Media LLC

CMP Media LLC ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP Media, part of United Business Media (, is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs.

About Unisfair

Unisfair develops and markets a leading technological platform that supports all aspects of interactive web events. Unisfair’s flagship product, the GMEP™ (Global Mass Event Platform), is the first comprehensive platform solely dedicated to online interactive events Unisfair offers four major solutions that cover the entire web event’s spectrum: Web Seminar, Interactive Mini Expo, Interactive Trade Show and Interactive Job Fair. Managed and created by a standard Web browser, Unisfair’s technology is the only one to enable the powerful combination between an online interactive exhibition and a web seminar, both imbedded within one exciting, totally branded, interactive arena

Unisfair is a US-based company incorporated in April 2000 with a fully owned subsidiary in Israel (Unisfair Ltd.).

For further information please contact:

Toni Cullen, CMP Europe
Tel: +44 (0)20 8987 7617

Ronen Sobol, Unisfair
Tel: +972-3-7515040

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit