- More ways to understand e-channel impact on customers, suppliers and organisation -
SAS Institute, the leader in business intelligence and data warehousing, has announced a partnership with IRG to deliver an alternative to Web log management. IRG is a leading provider of e-business solutions and products that enable the aggregation and use of e-business data. The partnership adds a new choice to e-data collection by combining SAS' WebHound(tm), an e-information management system, with IRG's Network Collector, a scalable packet sniffer that collects consumer interactions with a company's Web site.
"It comes down to Web log management choices," said Frank Nauta, SAS manager of data access and data warehousing strategy. "For many corporate Web sites that is very important because of the large number of Web servers or the type of Web application being used. For most companies Web logs provide an excellent source of raw data, but for others, managing these Web logs can be overwhelming. That is why SAS and IRG have partnered to offer our customers an alternative method."
"This adds to the growing number of primary e-business data sources for SAS," added Nauta. "We added BroadVision and Blue Martini as partners over the summer. We also have implemented systems for customers based on other operational e-business suites. SAS now offer more options than anyone else for sourcing e-data to its award winning SAS Intelligence products."
IRG's Network Collector monitors packets of information as they are transmitted over the network, capturing demographic data, user events and network activity that the Web server does not log. With this information, a company can better evaluate the user's experience and determine if download times are too long, files are too large, or visitor demand is overwhelming Web resources.
WebHound, which is part of SAS' enterprise data management architecture, uses award winning SAS data warehousing and analytics technology. A massively parallel architecture makes it ideally scalable to all e-business needs. WebHound integrates back-office, front office and e-business data into one intelligence centre for information click-stream analysis that tracks Web consumer behaviour. WebHound uses dynamic Web reporting through any browser (including wireless devices) to provide accurate information about how customers interact with your Web site. The powerful data gathering and summarisation component handles large volumes of Web traffic information.
Headquartered in Pittsburgh, Innovative Resource Group (IRG) is a provider of business intelligence software and services. IRG provides solutions for catalogue content management, eCRM data warehouse and mining, electronic procurement and SAP systems implementation. Founded in 1998, IRG is an iGATE Capital (NASDAQ:IGTE) company.
More information can be found at http://www.irgcorp.com
SAS provides software and services that enable customers to transform data from all areas of their business into intelligence. SAS solutions help organisations make better, more informed decisions and maximise customer, supplier, and organisational relationships. Solutions from SAS, the world's largest privately held software company, are used at more than 37,000 business, government and university sites around the world. Customers include 98 of the Fortune 100 and 90 percent of Fortune 500 companies. For 25 years, SAS has been giving our customers The Power to Know(tm).
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