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BRACKNELL, UK, (January 23, 2002) - Blue Martini Software, Inc. (Nasdaq: BLUE) today announced Robert Cell as chief financial officer. Most recently Cell served on Blue Martini Software's executive management team as vice president of corporate development since joining the company in 2000.

As vice president of corporate development, Cell drove strategy for the manufacturing vertical, established the company's presence in Asia Pacific, and managed the company's corporate development activities.

"We are delighted to have someone of Bob's considerable financial, technical and customer skills to lead Blue Martin Software's general administration organisation," said Monte Zweben, chairman and chief executive officer of Blue Martini Software. "Bob's range of finance and leadership experience and company knowledge makes him an ideal person to lead our financial organisation and enable us to achieve our financial goals."

Prior to joining Blue Martini Software, Cell was an executive at Kellogg Company, serving as vice president of corporate development and general manager of the Lender's Division of Kellogg. Cell also brings accounting experience from Deloitte and Touche, where he was managing director and co-founder of the Great Lakes investment banking practice, and from Coopers & Lybrand as an audit manager. Bob is a certified public accountant, and has a bachelor's degree of science in industrial and operations engineering, and a master's degree in business administration with High Distinction from the University of Michigan.

Cell assumes the duties of CFO from John Calonico, who left the company earlier this month.

About Blue Martini Software

Blue Martini Software provides eCRM applications for marketing and selling profitably across all channels, including websites, wireless devices, email and stores. Blue Martini applications help customers lower costs and increase revenues by automating content and catalogue management, direct marketing, interactive selling, channel-enablement and customer service. Blue Martini Software serves customer-focused global leaders in retail, manufacturing and consumer goods. Blue Martini Software can be reached at +44 (0) 1344 742 825 or .


Naomi Green/Natasha Grant
The Weber Group Europe
Tel: 020 7240 6189

Alastair Martin
Blue Martini Software
Tel: 01344 747499

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