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Overland Data, Inc., the market leader in mid-range tape automation solutions, today announced the appointment of Darin Richins to vice president of worldwide marketing. Richins, who will report to Overland Data’s president and CEO Christopher Calisi, was vice president of corporate marketing at Novell Corporation, a world leader in networking solutions. As vice president of worldwide marketing, Richins will be responsible for worldwide corporate marketing activities including corporate branding, marketing communications and corporate events. Richins will oversee the activities of Overland's expanding global marketing programmes including the Americas, EMEA and the Asia Pacific regions.



At Novell, Richins was instrumental in the development and initial implementation of Novell's one Net vision. For the last 10 years, Richins has held executive level positions overseeing corporate positioning, branding, analyst and public relations, advertising, product marketing, customer relationship marketing and Web marketing for a variety of high tech companies. Prior to joining Novell, Richins was executive vice president and western regional director of Brodeur Worldwide, one of the country’s leading PR firms. Preceding this, Richins served as senior vice president of Brodeur Porter Novelli, opening a regional office in the Rocky Mountain area.



“Darin’s proven background in high-tech corporate branding, product marketing programmes and communications will help build momentum for Overland’s next phase of growth,” said Calisi. “He will play a major role in defining and implementing Overland’s evolving role in today’s storage marketplace.”



“Overland presents a very unique combination of professional opportunities for me,” said Richins. “The company is at the beginning of a new and exciting period in its history and I am pleased to be part of the team that will help shape its future.”



Richins has received numerous awards for his work in communications, including the 1999 Pyramid of Honour, the 1997 Marketing Computers ICON award, 1995 Novell Marketer of the Year, and the Golden Spike award from the Public Relations Society of America (PRSA).


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About Overland


Overland Data, Inc. (NASDAQ: OVRL) is a global supplier of innovative data storage and storage automation solutions for computer networks. The Company’s reputation for delivering high availability products, as well as its award-winning SmartScale Storage® architecture, which set the standard for intelligent automated storage and scalability, has established Overland as a leader in the mid-range tape automation market. Overland sells its products worldwide through leading OEMs, commercial distributors, storage integrators and value-added resellers.



Contact:


Howard Rippiner
Overland Data (Europe) Ltd.
+44 (0) 1189 898022
hrippiner@overlanddata.com



Sian Ford/Alex Murphy
Strategic Alliance International
+44 (0) 1494 434434
alexm@strategicpr.net


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