Technology For Marketing 2002 to hold Industry Keynote Session
London, January 28, 2002. Visitors to Technology For Marketing 2002 are given the opportunity to quiz leading industry expert on marketing-related technology issues facing businesses today at a free Keynote Session. Emma Howard, BBC presenter and journalist will chair the session taking place on the opening day, Tuesday 12 February, from 12.30 - 13.30 at the Severn Suite, Wembley Conference Centre.
The free Keynote Session will provide a unique opportunity for delegates to hear the views and opinions from a panel of leading industry experts. The panelists will consist of:
- Ray Perry, Director of Marketing, at The Chartered Institute of Marketing.
- Luke McKeever, Commercial Director, Alterian.
- Craig Smith, Editor, Marketing.
- Richard Walker, CRM Director, e-business Suite, Oracle.
- Peter Hall, Regional Chairman (London and Southeast), The Institute of Customer Services.
"TFM 2002 will continue to focus on current and future concerns affecting the industry," comments Kate Watts, Conference & Projects Manager for TFM 2002. "With this in mind, we specifically selected the keynote panel for their knowledge and expertise on some of the hottest technology issues facing the marketing industry." She continues, "This comprehensive line-up promises an exciting gathering and vigorous debate with audience participation."
Keeping in line with the focus of the event, the panelists will be discussing how businesses can use and implement technology to better understand, target, reach and interact with customers more profitably. The panel will also be discussing how to maximise client relationships by effective use of CRM in the organisation, and debating which technologies will achieve these goals most effectively.
Audience members can also pose questions or suggest discussion topics ahead of time via the TFM website (www.t-f-m.co.uk) and click on Free Keynote.
TFM 2002 will be taking place at Wembley Conference and Exhibition Centre, on 12-13 February 2002. For more information on the conference or to pre-register for free entry to Technology For Marketing 2002, please visit: www.t-f-m.co.uk or call 0870 429 4652.
Notes to Editors
1. Launched in 2001,TFM 2002 is uniquely positioned to fill the gap within the current exhibition landscape by offering end-users ALL the marketing-related customer centric technology solutions under one roof. The show addressed an audience who needed to be informed of the business benefits of using current and new technologies, in a jargon free environment, to further enhance their marketing mix.
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