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Ian McMurray
Texas Instruments

Sarra Mander/Zuzanna Pasierbinska

“If you are a video systems manufacturer the DLP bandwagon
is not to be missed”

29th January 2002: For many visitors to the recent Consumer Electronics Show, there was one ‘must see’ booth – the Texas Instruments (TI) (NYSE: TXN) booth. But that was hardly surprising: CES confirmed the rapid emergence of DLP™ technology as the technology of choice for home entertainment projection and display applications.

In his review of the show for, Evan Powell wrote: “Every major player in the home theater projector industry showed up this year. They were all there to demonstrate awesome advances in price performance. Front projection systems are truly arriving at the point where dramatic, high quality large screen video is affordable for the mass of consumers. To a large extent, DLP technology from Texas Instruments is the engine that is driving this revolution.”

He concludes: “All things considered, CES 2002 was HOT. There is a lot of action in the world of home theater video projectors. New products abound. And at the heart of many of them we increasingly find a DLP chip. Even Sony recently embraced DLP with the 4.4 lb., 1000 ANSI lumen VPD-MX10 for portable presentation. And Mitsubishi has its finger on the pulse of a trend with its new combination commercial/home theater machine, the XD200. This is the first DLP product built by Mitsubishi from the vantage point of the CES 2002 exhibit hall, if you are a video systems manufacturer the DLP bandwagon is not to be missed.”

(For the full text of Evan Powell’s review, visit

It’s not only Evan Powell, however, who believes that DLP™ technology stands poised to become the technology of choice for home entertainment projection and display systems. Alessandra Almgren, president of the Home Theater Research Group (Menlo Park, CA) is in agreement:

“Our research shows that more than 55% of all projectors sold in 2002 will be based on the DLP technology,” she says. “At CES, it was clear that the DLP technology has achieved image quality levels that are very close to the much celebrated CRT technology. The marginal improvement in contrast ratio attained by CRT projectors over DLP-based ones is hardly worth the price difference any more.”

The Home Theater Research Group specializes in market research studies for high-end TV systems used in residential applications.

“Obviously, we’re delighted to have such positive feedback about what we’re doing,” said Bharath Rajagopalan, Manager of Home Portable Entertainment Products for Texas Instruments DLP™ Products division. “The fact is that DLP technology enables the delivery of images that are clearer, brighter and sharper than is possible with other technologies, and at very affordable prices – whether for home theater systems or for large screen TVs. As such, we fully expect it to become the technology of choice for home entertainment manufacturers and consumers alike.”

DLP™ technology delivers the clearest, sharpest, brightest, most accurate images in a broad range of projection and display applications including business projectors, home entertainment projectors, large screen tabletop TVs, video walls and projection systems used in commercial entertainment. DLP Cinema™ technology, which delivers large screen images that are superior in many respects to film, is helping to revolutionize the movie industry. Today, TI supplies DLP™ subsystems to almost all the world's top projector manufacturers, who then design, manufacture and market projectors based on DLP™ technology. Since early 1996, over 1,000,000 DLP™ subsystems have been shipped. Over the past four years, DLP™ technology-based projectors have consistently won some of the audio-visual industry’s most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences.

At the heart of TI's Digital Light Processing™ technology is the Digital Micromirror Device optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image. For more information, please visit

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company’s businesses also include sensors and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas and has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.

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