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- Stand 12, Olympia 2, London 20-21 February 2002 -



Jon Paterson, International Solutions Manager, Speaks Out On
International Address Management



Capscan, the leading supplier of UK and international address management and data-capture solutions, today announced that Jon Paterson, International Solutions Manager at Capscan, will be speaking on International Address Management in the Retail Systems Theatre at the E-Delivery and Supply Chain Expo, between 11.30 -12.30 on the 20th February 2002. In addition, Capscan will be demonstrating its leading address management and data-capture solutions at Stand 12, Olympia 2, London, on the 20-21 February 2002.



"We have put a lot of work into developing new datasets for Matchcode International, which companies can use to make effective in-roads into international markets," explains Paterson. "Success is, and always will be in the detail and experience counts. It is the little things that matter. Get this right and everything else should fall into place. The basics such as the right name and salutation, accurate addresses, good copy and presentation, and a well-sourced and cleansed list make the difference between success and failure. This is even more important when doing business on an international level. The little things can become very big things, given distance, a different culture and another language. At Capscan we have over 30 years' experience in delivering quality UK domestic and international addressing solutions to companies across the globe."



Paterson continues, "It is of vital importance that the contacts and addresses used for marketing is accurately validated before a campaign is undertaken. Companies need to make sure the addressing system and the data used to validate international addresses is comprehensive and accurate. What most companies are not aware of is that the postal data provided by various postal authorities or address solutions companies vary enormously in terms of quality and coverage. For example, the Deutsche Post postal file used by some addressing companies covers only around 35% of German addresses, unlike the addressing data used in Matchcode International which covers 99.5% of all addresses in Germany, and contains enhanced street level data from quality sources."



Matchcode International ensures that databases are populated with accurate and correctly formatted international address details. It does this by taking input address details and matching these to validated postal information found in the relevant country file. Matchcode International also adds missing address components, corrects misspellings, and validates or adds local delivery codes.



Capscan will soon launch Irish and Australian data sets for its Matchcode International software range, providing some of the highest quality and most comprehensive name and address checking solutions for these markets. In addition Capscan offers international data sets for Germany, France, Spain, Italy, Netherlands, Austria, Switzerland, Belgium, Luxembourg, Portugal, Sweden, the USA and the UK, with Poland and Canada soon to be added to this list.



The Irish data sets have been developed in an exclusive partnership between Capscan and Experian. Capscan will be one of the first international address management vendors to provide the official An Post (Irish Post Office) Geodirectory as a "plug-in" address file for its international solution. In addition, Capscan's Matchcode software will be the only product offering compatibility with Experian's newly created Irish National Consumer Database.



Matchcode International:


· Contains a simplified, user-friendly graphical user interface (GUI) for ease of use.


· Allows access to multiple country data sets via a single interface for data capture and faster implementation.


· Provides rapid address capture facility.


· Returns a full postal address from a partial address.


· Validates and corrects address elements to street level for most countries.


· Ensures formatting of addresses that complies with each country's requirements.


· Allows for country specific characters such as accents and umlauts etc.


· Databases available on a modular basis for a ‘mix and match’ solution.


· National postal data is enhanced in most cases to ensure optimal coverage.


· Where appropriate supports multiple languages.


· Comes supplied with country specific postal address files.


· Can be easily integrated into any electronic form or call-centre software as a ‘Plug-in-and-
Go’.


· Can be supplied with customer marketing profiling codes for European countries on request.



About Capscan


Capscan is the leading supplier of international address management and address data-capture software. The company’s flagship product, Matchcode, is a fully functional address management system, available as a stand-alone programme for data capture, a web-based tool for online data capture and as a tool for batch cleansing of commercial databases. Through its strategic partnership with Uniserv GmbH, Capscan can now support comprehensive address datasets for most European countries, including UK, Germany, France, Spain, Italy, Netherlands, Austria, Switzerland, Belgium, Luxembourg, Portugal, the United States of America and Scandinavia. In addition, Matchcode UK address data can be integrated with; Ordnance Survey data sets - to allow mapping and logistics rationalisation. Capscan are also experts in the integration lifestyle and other data sets into address databases to support and rationalise canvassing or marketing activities throughout Europe. For more information see: http://www.capscan.com



Editorial Contacts


Review copy, additional interviews and photography are all available from Richard Bennett or Tamsin Keynton MCC International Ltd.



Richard Bennett
Tamsin Keynton
MCC International Ltd
Tel: 01962 888100
Email: richard.bennett@mccint.com
tamsin.kenyton@mccint.com




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