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e-InBusiness set up an affiliate marketing programme to bring potential customers to a new online store for PRC Direct. The programme proved to be a vital component to ensure a successful launch of the store.

PRC Direct is the new online sales division of PRC Hi-Fi and Video, an established electrical retailer with high street shops and a nationwide mail order operation. The online store was built by e-InBusiness to PRC’s specification, and offers nearly 2,500 different products – probably the UK’s largest online selection of home electronics. From the latest digital large-screen TVs, to the smallest camcorders, plus DVD players, video recorders and a vast selection of accessories, the store boasts everything from leading household-named brands like Sony, Panasonic, Canon and more. Aiming to provide unbeatable service, a telephone call centre, open 6 days a week, is also ready to answer questions from online customers.

PRC Direct was designed to give customers a similar experience to visiting one of PRC’s high street stores, making it easy to select complementary accessories each time a purchase is made. Ash Sudra, Sales Director at PRC explains, “When the customer buys a product like a camcorder, they are automatically offered all the related accessories, like extra tapes, batteries, and carrying cases. They are also offered a chance to buy an extended warranty, something that often gets overlooked in the excitement of getting a good deal!”

e-InBusiness worked with PRC to develop the specification for the site, combining PRC’s years of experience of electrical retailing with e-InBusiness’s deep understanding of e-commerce. Every item within the online store is categorised by brand and by type of product, making it easy for customers to find their way through the large catalogue. Each product family is sub-divided into different types allowing visitors to find exactly what they are looking for, or to browse through the sections for ideas. For instance, camcorders are sub-divided into different formats like; VHSC, Digital, 8mm, and full size VHS, then models are listed within each format.

Ash Sudra continued, “e-InBusiness has a great understanding of online retail, and were able to help us improve the online store in many ways. We were looking for a supplier that could build the store and offer support. e-InBusiness has done exactly what it said it would do!”

As well as designing, building and hosting the online store, e-InBusiness has implemented an affiliate marketing programme for PRC Direct, to lead more visitors to the store. e-InBusiness helped set up the relationship with key affiliates, and provided the technology to enable PRC to see exactly where each visit to the online store originates from and calculate the commission payable if the visit results in a sale. The programme has been so successful that in the first week PRC received 6,000 extra visits to their online store, with a consequent stream of early orders.

Bob Grindley, commercial director of e-InBusiness commented, “It is vital for merchants to plan how they are going to promote their online store as soon as possible. More and more of our clients are now finding great success with effective ‘e-marketing’ programmes; we help them develop an effective promotional strategy. “


Notes to Editors

About PRC Direct

PRC has been an established Electrical Retailer, specialising in top brands of audio and visual products for over 25 years. PRC supplies industry, MOD, universities and educational establishments, local councils and government departments as well as banks & insurance companies and the general public. PRC is a member of the Radio Electrical and Television Association (RETRA) and Combined Independents (Holdings) Ltd (CIH).

For more information visit:

About e-InBusiness

e-InBusiness Limited is a specialist e-commerce system builder, based in High Wycombe. The company enables organisations across the UK to sell their products on-line through the Internet. Clients use e-commerce systems from e-InBusiness to sell to both consumers and to other businesses.

e-InBusiness provides consultancy, web site design, software development, secure payment systems, reliable 24 x 7 hosting, training and support services. e-InBusiness is an accredited INTERSHOP partner.

High profile customers include Heal’s, Ted Baker, ITV’s “Who wants to be a Millionaire?” and The London Dungeon.

For more information visit:

Or contact:

Bob Grindley/Michelle Robins
Tel: 01494 614530

Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit