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PROs can now include preview images in every release they distribute via journalists’ resource SourceWire thanks to an initiative between SourceWire and PRShots.

For the first time ever on a newswire service journalists will be able to see relevant pictures supporting the story and access these high-resolution print ready photographs with just one click.

The preview image links straight through to the PRO’s image library provided by PRShots. All activity in a PRO’s image library is tracked so PROs can see exactly who is using the photos and which images or press releases are the most widely used.

Daryl Willcox, chief executive of SourceWire says: “Response to this initiative has been tremendous as it gives PRShots customers a real competitive edge. Furthermore SourceWire is showing its commitment to ever improving its service to PROs by offering this value added service at its standard price of just £17.95 plus VAT per release.”

Jonathan Collins, PRshots Commercial Director added: "This is an added value service for our clients. Research shows that PROs who give journalists access to images simultaneously with copy get better coverage. We are committed to initiatives that help our clients increase their coverage"

Submitting a release on SourceWire with an e-slide

To take advantage of this feature all you need to do is insert a simple key (see below) into the body of your press release when you post it on SourceWire.

To submit the release to SourceWire go to or and select the 'send press releases' link. Then cut and paste the release into the form.

To insert a PRshots preview image (e-slide) into your SourceWire release insert:

<prshot>xxxx</prshot> into the release, where xxxx is the reference number of the relevant image. The reference number can be found on each e-slide appearing on your PRShots archive.


About SourceWire

SourceWire ( is an online suite of information services for business and technology journalists. Launched in 1997, it includes a press release wire, contacts directories and a dedicated version of the Response Source journalist enquiry service. It is the sister site to FeaturesExec, the information service for technology and business PRs.

Go to or call +44 (0)870 774 0777 for more information.

About PRshots

PRshots is an aggregated archive of high-resolution, print-ready digital images from many individual UK companies, which can be downloaded free by journalists, art editors and picture editors. Located at, this central online resource allows PR professionals to manage and distribute their image collateral simply and easily. PRshots was established in 1999 and is headquartered in London.

For more information call +44 (0)20 7467 5900.

Photographs of Daryl Willcox and Jonathan Collins can be obtained by clicking on the e-slides below:

For further information please contact:

Jonathan Collins
T: 020 7467 5900

Daryl Willcox
T: 0870 774 0777

This press release was distributed by ResponseSource Press Release Wire on behalf of ResponseSource in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit