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The UK OUG today announced the appointment of Edenbrook’s Anthony Woods to chairperson of its distribution and manufacturing Special Interest Group (SIG) and Nick Humphrey to deputy chairperson of the group’s SIG for customer relationship management (CRM).

The appointments reflect Edenbrook’s growing recognition in CRM and Oracle-based ERP applications markets. Woods’ appointment follows a two-year post as deputy chairperson for the manufacturing and distribution SIG. Over ten year’s experience implementing Oracle-based manufacturing and distribution systems prompted his appointment to chairperson.

Woods said: “This year we’ll see more and more companies transitioning to Oracle’s eBusiness application suite - Oracle 11i - to take advantage of its enhanced Internet procurement and order management features. But there’s a host of complexities associated with re-implementations and upgrades. Edenbrook is dedicated to sharing its expertise in this area. We believe in forging deeper and more trusting relationships with our clients and in increasing long-term value to customers.”

Prior to Edenbrook, Woods worked with Fulcrum Solutions, the UK’s largest independent Oracle consultancy. The Fulcrum team grew the company to a turnover of m inside three years, before selling to Whittman-Hart.

The two Edenbrook consultants will be responsible for chairing and deputy chairing SIG annual meetings and supporting the UK OUG annual conference in December 2002.

Humphrey’s experience across multiple CRM platforms was the key impetus behind his appointment with the CRM SIG - a growing and significant part of the UK OUG. The principal consultant for Edenbrook said: “My expertise outside of Oracle applications, with Siebel’s industry-leading offering for example, puts me in an excellent position to benchmark Oracle’s CRM application.”

Edenbrook uses a unique framework, which emphasises the importance of CRM as a business strategy. Humphrey explains: “CRM is about people, business processes and planning, not about software platforms. This perspective gives me objectivity when it comes to assessing the merits of the various CRM applications available.”

Edenbrook has led CRM implementations for a number of top automotive, financial and telecommunications companies. Prior to Edenbrook, Humphrey worked for Siebel Systems. Before that he worked for PwC as a management consultant.

Membership of the UK OUG has reached 2,750. Its aim is to disseminate understanding and experience when it comes to Oracle-based applications.


Notes to editor

About Edenbrook

Edenbrook is an independent systems integrator, specialising in ERP, CRM, Business Intelligence and eBusiness solutions. Utilising unique frameworks for solving complex IT problems, Edenbrook’s approach focuses on business performance, project management and return on investment (ROI).

Founded in January 2001, the company was set up to meet the speed of innovation in business software products. Targeting mid-market organisations, the company manages a portfolio of specialist units. These include a dedicated Oracle Applications practice focused on implementing solutions using Oracle’s eBusiness suite, a CRM practice and an enterprise application integration (EAI) unit. The company also boasts expertise in developing customised solutions using Microsoft’s .NET and Sun Microsystem’s J2EE frameworks.

The Edenbrook management team formerly founded Fulcrum Solutions, the UK’s largest independent Oracle consultancy. Developing methodologies and tools for helping companies fully exploit Oracle databases and technologies, the team grew Fulcrum Solutions to a turnover of m inside three years, before selling the company to Whittman-Hart.

Edenbrook serves financial services, telecommunications and manufacturing companies. It has a consortium of investors led by Elderstreet DrKC. Part of Dresdner Kleinwort Capital, Elderstreet invests in early stage software and IT services ventures.

For additional information, please contact:

Kikit Public Relations

Anne Burke
+44 (0)20 8248 3189
+44 (0)7771 782 105


Anthony Woods
+44 (0)7976 603 238

Nick Humphrey
+44 (0)7967 728 082

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