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Retailers can make the link between
customer-focused front-end needs and back-end integration



Software AG, Europe’s largest system software company, today announced its presence at the Retail Week Conference 2002. The company will reveal how retailers can take advantage of XML-based Web Services and Web Content Management within a Total Business Integration (TBI) environment to improve customers’ service and create business advantage.



Software AG’s retail customers include Comet Group, gas and electrical retailer Apollo 2000, CE-commerce, Britannia Music, Grattan and Halfords. Software AG’s Tamino XML Server and EntireX integration software is well suited to the demanding needs of the retail sector, and delivers on back-end integration, fulfilment, and customer-focused sales and marketing. In addition, online retailers face the daily challenge of keeping their content consistent, relevant and up-to-date. Software AG has partnered with content management vendor Tridion, whose DialogServer product enables the dynamic use of content and the ability to manage multiple brands.



Geoff Cooke, UK and Ireland Country Manager, Software AG UK, explains, “Presenting an exciting, enticing and intuitive front-end for customers is at the top of everyone’s agenda. Software AG is helping its retail customers to ensure that the back-end is up to the task of supporting accessible and flexible Web-shops and integrating with customers, partners and the supply chain. The Retail Week Conference is an ideal forum for retailers to discover how XML, Web Services and Web Content Management can help drive their business.”



Software AG is located in the exhibition hall at Retail Week Conference 2002, 04…05 March, Royal Lancaster Hotel, London.



about Software AG


Software AG, Darmstadt, Germany, is Europe’s largest system software provider and a major global player offering cutting edge technology for data management and electronic business. Since 1998 the company has focused its development activities on XML products for the Internet. With about 3,300 employees and representative offices in over 70 countries, Software AG has achieved revenues of 589 million euros in 2001. Its distribution and technology partners include market leaders such as IBM, Microsoft and Hewlett-Packard as well as innovative IT solutions providers like Extensibility, Softquad and Citrix. Software AG’s products control the central IT processes of thousands of renowned companies worldwide to include Lufthansa, ZDF, Dresdner Bank AG, DaimlerChrysler, Deutsche Bahn AG (German Rail), BP and VIAG Interkom. Software AG is listed on the Frankfurt Stock Exchange (MDAX, Security identification number 724264 / SOWGn.F). Software AG’s UK offices are located in Bracknell and Derby. More information at http://www.softwareag.co.uk



For more information on Software AG, please contact:


Richard Bennett /Tamsin Keynton
MCC International
Tel: 01962 888100
Fax: 01962 888125
E-mail: richard.bennett@mccint.com
tamsin.keynton@mccint.com


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