G2 Acquires Smith-Gardner European Product Rights and Smith-Gardner and Associates Name from Ecometry Corporation (Nasdaq: ECOM)
G2 Acquires Leading European End-To-End Direct Commerce Systems
End-to-end, direct commerce technology group G2 Solutions, has announced the acquisition from Ecometry Corporation (Nasdaq: ECOM), of the exclusive European distribution and development rights to Smith-Gardner and Associates Ltd’s European products EuroMACS and WebOrder. In addition, as part of the deal, G2 has acquired the rights to the Smith-Gardner and Associates name. The value of the deal is undisclosed.
EuroMACS and WebOrder will now form part of G2’s rapidly expanding technology portfolio, providing solutions for automating the sales and fulfilment processes of direct commerce. G2 will be supporting and maintaining all existing users of EuroMACS and WebOrder across Europe and aiming to expand its customer base widely over the next twelve months.
CEO of G2, Tony Glover, himself the former MD of Smith-Gardner Europe, believes that the proven strengths of the technology involved make the acquisition a very sound investment stating, "These products have an excellent reputation and a proven track record – a tribute to the investment and technology skills of Ecometry Corporation to date. Consequently, both products have a large and loyal customer base and we shall be supporting and helping to grow these existing users whilst evangelising the benefits of the system to many new prospects. With the considerable investment resource we have at our disposal and a significant marketing campaign rolling out over the course of this year and next, we are confident that G2 will rapidly establish itself as the leading player in this market sector."
For his part, Martin K Weinbaum, Vice President Finance of Ecometry Corporation, said, "Tony has considerable experience with these products in the European market, and the resources and commitment available to him through G2 make this an exciting opportunity for the growth and success of these products throughout Europe."
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Formerly Catalogue Services Ltd, G2 has since its inception in 1997, provided fulfilment and direct marketing technology services and consultancy for customers around the globe. Most recently the company has seen an expanding presence in Australia.
The company aims to offer the broadest range of end to end e-fulfilment and e-commerce products and services to users seeking multi-channel solutions in a global market. Group companies include: G2 Management Ltd., G2 Services Ltd. and G2 Consultancy.
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