Vibrators for 40% of Women Tuesday 12 February 2002 PDF Print There is a huge, largely untapped market for sexy adult products according to a survey carried out by eDirectory.co.uk, Britain’s largest single-basket online shopping mall. eDirectory recently announced the launch of SexyDirectory.co.uk, a new website offering sexy products for adults. This adult shopping mall is specifically aimed at discerning men and women looking for a discrete and tasteful way to buy products for their personal life. SexyDirectory.co.uk is the direct result of marketing studies carried out by the company which showed there to be a great deal of interest and potential in a secure and respectable online adult site. Some results were both surprising and encouraging at the same time, for instance, the company’s research showed that almost 40% of women in Britain own, or would like to own a vibrator. The survey also revealed that at least 75% of “adult” purchases are made by women. SexyDirectory.co.uk for the first time has grouped together many reputable and professional suppliers of adult products, all in one secure online shopping site. Alana Williams, SexyDirectory’s Marketing Director says: “Without doubt, sex is a major part of most adult’s lives and yet, traditionally has only been catered for in sleazy magazines and even sleazier shops. Even many of the adult online retailing sites are not the kind of place people want to be. SexyDirectory puts an end to all of that. From now on, any adult can log onto our tasteful site and browse through a comprehensive range of sexy and fun products including classy lingerie, erotic clothing, specialist leather goods, sex toys and lots, lots more. From the comfort of their own home, visitors to SexyDirectory shop in complete confidence knowing that their private lives will remain just that – private”. Dominic Allonby, Managing Director adds: “During the planning stage for SexyDirectory, we were conscious of the need to protect the professional image of eDirectory.co.uk, our already successful online shopping site. We knew that SexyDirectory.co.uk, whilst offering fun products for adults, must be seen to be just as respectable and trustworthy as our regular site. When we finally launched SexyDirectory just four weeks ago, we were confident that we had the balance right. Whilst we have been surprised at the speed the site has taken off and by the number of new customers we’ve attracted, we have also been absolutely delighted by the feedback from eDirectory’s existing customers complimenting us on the new venture and even buying from our new site”. SexyDirectory; http://www.sexydirectory.co.uk eDirectory; http://www.edirectory.co.uk Further Information available from Dominic Allonby, 01229 825 825 or firstname.lastname@example.org Notes to Editors: 1. eDirectory.co.uk Plc, the OFEX-listed company (now in its 11th year) also operates the virtual shopping centre http://www.edirectory.co.uk eDirectory provides established on-line retailers with another point of sale for their products. 2. eDirectory specialises in providing its vast, comprehensive shopping content (in the form of a “white label solution”) to third-party website and media owners – i.e. those who wish to have their own branded revenue generating shopping service on their site. 3. eDirectory also license their proprietary technology to businesses that wish to market their own products and services via a fully searchable and secure, e-commerce enabled, database. This press release was distributed by ResponseSource Press Release Wire on behalf of eDirectory.co.uk in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.