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XML-Based Architecture Enables Support For Web Hosting Appliances From Compaq, Cobalt and Plesk

LONDON, February 13, 2002 – Ensim® Corporation, the leading provider of hosting automation solutions, announced today the availability of ServerXchange™ 3.0, the first open management platform for hosting service providers.

The industry’s leading hosting management platform has been redesigned with a new XML-based architecture that enables hosting service providers to manage Ensim and third-party appliances from a single Web-based control centre. ServerXchange 3.0 can be used today to manage Web hosting software appliances such as Ensim WEBppliance 3.0 (see related press release) and Plesk PSA 2.0, as well as hardware appliances such as Compaq TaskSmart W2200 and Sun Cobalt RaQ3 and RaQ4.
“ServerXchange 3.0 now gives us the flexibility to offer our customers their choice among website administration control panels,” said Matthew Feinberg, president of Remarkable Hosting (, a hosting service provider that is currently using ServerXchange 3.0 to manage Web appliances from Ensim as well as Plesk. “The big benefit to us is that we only have to learn and operate one management environment.”

In addition, ServerXchange 3.0 includes new features to extend its industry-leading reseller hosting capabilities. Business process automation capabilities have been integrated into the platform to enable service providers to delegate provisioning and billing to their resellers. In addition, migration tools have been enhanced to enable service providers to easily move fast-growing resellers from Ensim-powered private servers to dedicated servers.

“One of our fastest growing business segments is our reseller channel,” said Tiffani Bova, vice president of sales at Affinity Internet ( “The ability to start resellers in private servers with defined resource quotas, and then easily migrate them to larger private servers and eventually to dedicated servers, allows us to offer a seamless growth path for our reseller partners while optimising our computing resources at the same time.”

Other new ServerXchange 3.0 features include:

· Real-time monitoring and alerts for servers and network services, enabling system administrators to diagnose and react quickly to quality of service issues

· Extensive, context-sensitive online help facilities which help reduce the volume of support calls for frequently occurring problems

· Open XML API which allows third-party appliances and applications to be easily managed by the ServerXchange platform

· Support for Linux SMP platforms to allow service providers to manage applications running on more powerful multi-processor configurations

“ServerXchange 3.0 represents a significant advance for hosting service providers,” said Rosen Sharma, president and CEO of Ensim. “No other hosting management platform has the capability to support the breadth of appliances and applications managed by ServerXchange. Moreover, we are excited about the level of interest we have received from our customers and partners. We look forward to delivering an even wider set of capabilities from our management platform going forward.”

Supported Platforms

ServerXchange 3.0 manages applications on Red Hat Linux 7.1 and 6.1, Windows® 2000 and Solaris™ 8. It can also be used to manage Web hosting software appliances such as Ensim WEBppliance 3.0 (see related press release) and Plesk Server Administrator™ (PSA) 2.0, in addition to hardware appliances such as the Compaq Tasksmart W2200 and Sun Cobalt™ RaQ3 and RaQ4.
ServerXchange 3.0 is available today on hardware platforms from Compaq Computer Corp., IBM Corp., Dell Computer Corp. and Hewlett Packard Co.

About Ensim Corporation

Ensim Corporation is the market leader in Hosting Automation products and services. The company’s flagship product, ServerXchange, is used worldwide to automate the management, deployment and sales of hosted services. Ensim is headquartered in Sunnyvale, California with sales offices in the United States and London. The privately held company is funded by New Enterprise Associates, Worldview Technology Partners and other blue-chip venture capital firms.

For additional information please visit or call +1 877 693 6746.

Ensim is a registered trademark and ServerXchange is a registered trademark of Ensim Corporation. All other trademarks or registered trademarks contained herein are the property of their respective owners.


Irwin Greenstein
Ensim Corporation
+1 408 745 3369

Alex Murphy or Paul Shlackman
Strategic Alliance International
+44 (0) 1494 434 434

This press release was distributed by ResponseSource Press Release Wire on behalf of Strategic Public Relations Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit