New Bulletins Signal Growth of International E-Marketing
emedia, a pioneer in the publication of Business to Business email bulletins, today announces the expansion of its e-bulletin range with the launch of two major pan-European email bulletins, Comms Europe Bulletin and IT Events Europe Bulletin. The new fortnightly titles signify a growing demand for pan-European email marketing capabilities.
A specialist telemarketing team based at emedia’s dedicated Subscriber Centre in Basingstoke has already signed up 65,000 opt-in only subscribers to receive the free email bulletins. They will contain inclusions from UK companies looking to promote its products and services to Pan-European audience that includes Germany, France, Italy, Benelux, Sweden, Denmark and Spain. “Response has far exceeded our initial expectations; The European Bulletins are proving very popular with subscribers” comments Managing Director at emedia, David Clark.
The first steps towards pan-European marketing for any organisation are fraught with difficulties, such as committing resources and spreading marketing budgets thin, without diluting core market visibility. These new bulletins are the first in emedia’s pan-European strategy to offer UK marketers low cost/high impact email marketing directed at key decision makers.
“These bulletins will benefit UK companies new to international marketing as well as established brands looking to develop fully qualified and fully profiled leads via emedia’s opt-in policy,” concludes Clark.
Emedia ( http://www.emedia.co.uk) is a pioneer in branded business to business email bulletins and targeted electronic direct marketing with more than 2 years’ experience. The unique concept that it provides boasts broad market coverage and fully trackable responses, across a variety of market sectors.
The bulletins cover IT and Comms in areas such as
e-commerce, Windows 2000/NT, Linux, Web Development, Call Centre, Mobile Comms, Technology Events & Software Development, and also general business with bulletins covering Small Business, SME, Finance Directors, Human Resources and Marketing.
emedia’s RapidRequest Technology provides the backbone of the emedia service and has been developed in-house. This enables standard inclusions to be enhanced to ensure that responses are turned into fully qualified, profiled leads within two mouse clicks.
The company is committed to continual product development, currently including a new HTML format for its readers if they require.
Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.
Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100
Tel: 01256 380000
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