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Donation Management Enables Charity to
Refocus Resources towards Fundraising


Identex, a specialist in customer management and marketing automation solutions, today announced that The Blue Cross, the animal welfare charity, has selected Identex to support its donor fundraising marketing campaigns through the implementation of a donation management solution. Through the outsourcing of donation management The Blue Cross are able to redistribute valuable and often limited in-house resources to be focused on driving proactive fundraising activities across the UK.



The Blue Cross is one of Britain’s oldest animal welfare organisations, providing advice, practical care and veterinary treatment for thousands of companion animals every year. It has 11 adoption centres and four hospitals located around Britain from North Yorkshire to Torbay South Devon. Recognising that its in-house resources were becoming stretched to capacity by the processing of inbound responses to donor campaigns, Identex was recommended to deliver a flexible donation management service to process the inbound responses, payments and thanking of donors.



Direct Marketing Officer at The Blue Cross, Helen Murray comments, “The Blue Cross relies solely on donations from members of the public, charitable trusts and companies. It is vitally important that we have a reliable campaign management system from initial mailing to payment and thanking. By working with Identex to manage the inbound campaign responses from our donors we are able to focus extra time and resources on essential fundraising activities.”





Client Relationship Director at Identex, Geoff Downer comments, “We are able to offer charities such as The Blue Cross a complete solution for campaign management. As well as managing postal responses Identex is also able to manage emails, website responses and telephone call handling. Through our work with many UK charitable organisations Identex has been fully audited for security, safety, quality and staffing and has successfully passed every audit. We are also fully versed in the new ‘gift aid processing’.”




About Identex


Identex is a specialist in the customer management and marketing automation market. For over 30 years the company has implemented, integrated and managed software to enable companies to intelligently use customer information to increase profits and reduce costs.
The company focuses on strategic business areas that include all key aspects of marketing communications: campaign management, database management, global information management, digital technology, analytics and consultancy.



Identex has alliances with market leaders that have complementary technologies and skills to contribute to the success of Identex’s customers. These partners include Alterian; Business Objects; EuroDirect; Firstlogic; smartFOCUS and Zalpha.
Identex’s parent company is a division of the Omnicom Group, the world’s leading marketing and corporate communications company with 2000 revenues of over 5m.



Headquartered in Crawley, West Sussex, with offices in Bristol and Leeds Identex’s 130 UK-based customers include Citroën UK, Abbey National (Inscape), AOL, British Airways, Cornhill Insurance, John Lewis Partnership and Royal & SunAlliance.


Further information is available at http://www.identex.co.uk



Editor’s Contacts


Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.


Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100
Email: graham.thatcher@mccint.com
juliette.doel@mccint


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