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Software AG takes the stand at XML and WebServices 2002

Software AG, Europe’s largest system software company, today announced it will be taking the stand at the XML & WebServices 2002. Software AG is a platinum sponsor of the conference and exhibition and will be demonstrating its Web Services solutions at the exhibition. Stuart Watkins, Senior Consultant at Software AG, will be making a mark with a keynote presentation on ‘Web Services – The Killer Application for XML’ at the conference.

Geoff Cooke, UK and Ireland Country Manager, Software AG explains, “Web Services are undoubtedly taking all industry sectors by storm. We at Software AG have witnessed this storm first hand and it has come as no surprise to us that XML is becoming the preferred language for the creation of Web Services.”

With XML specifications, UDDI and the Simple Object Access Protocol (SOAP), enterprises can integrate the services of other companies into their own business processes. This kind of technology is key for markets where retailers, distributors and manufacturers need to communicate far more efficiently to remain competitive.

Apollo 2000 is one company that has implemented an XML-based Web services infrastructure. The electrical retailer's B2B strategy is a live environment based on XML and SOAP messaging. It allows suppliers of electrical and gas retail products, which includes the likes of Panasonic, to trade online with Apollo 2000 and ensure maximum and real-time availability of products.

Marketing and IT Director, Paul Kearlsey, comments: “For Apollo 2000, it is no good saying we will be able to deliver a product on a certain day if we can't fulfil such a promise. That is why we enlisted Software AG's help and experience to ensure we can. Without our Web Services application - based on Software AG's Tamino and EntireX - we would not be able to do this."

XML & WebServices 2002 brings together the leading visionaries, programmers, practitioners and thinkers in the software development market to deliver an unmatched programme of educational sessions, workshops and keynote presentations. Other key speakers include industry luminaries such as G. Ken Holman, Elliotte Rusty Harold, Stan Lippman, Mark Colan, David Orchard and Frank Coyle.

XML & WebServices 2002 includes:

· 3-day technical programme

· 5 simultaneous technical streams

· 35 practical sessions

· full day and night school sessions

· real world case studies

· keynote presentations from industry luminaries

The XML & WebServices conference runs from 11th-13th March, and the exhibition from 12th-13th March, both in the Queen Elizabeth II Conference Centre, London.

For more information visit

about Software AG

Software AG, Darmstadt, Germany, is Europe’s largest system software provider and a major global player offering cutting edge technology for data management and electronic business. Since 1998 the company has focused its development activities on XML products for the Internet. With about 3,300 employees and representative offices in over 70 countries, Software AG has achieved revenues of 589 million euros in 2001. Its distribution and technology partners include market leaders such as IBM, Microsoft and Hewlett-Packard as well as innovative IT solutions providers like Extensibility, Softquad and Citrix. Software AG’s products control the central IT processes of thousands of renowned companies worldwide to include Lufthansa, ZDF, Dresdner Bank AG, DaimlerChrysler, Deutsche Bahn AG (German Rail), BP and VIAG Interkom. Software AG is listed on the Frankfurt Stock Exchange (MDAX, Security identification number 724264 / SOWGn.F). Software AG’s UK offices are located in Bracknell and Derby.

More information at

For more information on Software AG, please contact:

Richard Bennett/Tamsin Keynton
MCC International
Tel: 01962 888100

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit