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From back-end infrastructure integration and customer profiling to Over-The-Air delivery and end-user applications, the Gemplus ARPU Factory™ enables operators to get closer to their customers, allow content delivery and secure wireless transactions


· ARPU Factory designed a suite of smart card-based solutions to revolutionize subscriber management, help operators to reduce costs, speed time to market, enable secure wireless transactions and generate REVENUE

· Gemplus’ strategy to focus on solutions and promote standards and alliances pays off as it moves into leadership position as partner to operators


· Frost & Sullivan endorses true value of ARPU Factory proposition



3GSM World Congress, Cannes, 19th February 2002 – Gemplus International S.A (Euronext: Sicovam

5768 and NASDAQ: GEMP), the world’s leading provider of smart card-enabled solutions today announced the launch of its ARPU Factory, providing mobile operators with the industry’s most comprehensive platform of solutions. The ARPU Factory consists of four separate suites of solutions focused on delivering operators tools to understand end-user needs, improve customer care, automate CRM, help content delivery and secure wireless transactions.


As the wireless telecom market matures with new technologies and services on the horizon, operator’s short-term objectives remain focused on reducing cost and maximizing ROI to generate revenue from existing customer bases. Proactively identifying subscriber needs and translating these needs into delivered services that generate revenue remains a top priority for mobile operators.



Within the ARPU Factory, subscriber profiling is enabled real-time with SIM-based agents that connect seamlessly to a marketing automation engine that selects campaign offers based on pre-defined financial objectives. As new mobile applications and services will be the mainstay of promoted offers, Gemplus will deliver, directly and through third parties, SIM-based end-user applications. The ARPU Factory then helps operators move on to target the right services and offers utilizing the latest Over-The-Air (OTA) delivery methods to upgrade and sell subscriptions remotely and securely. This further reduces costs and time to market and constantly increases the opportunities for generating revenue.



"The ARPU Factory helps mobile operators retain, enhance and build closer relationships with their end-users. Content and services are delivered in an environment of trust and convenience", commented Philippe Vallée Telecom Business Unit Manager.




The four elements of Gemplus’ ARPU Factory consist of:


§ Customer Management Solutions – Solutions to help operators understand end-user needs and make the most of each customer interaction


§ Application Development tools– Working primarily with open, Java-based operating systems, Gemplus provide developers with tools to create Java Card applications for GSM, 3G, CDMA


§ End-User Applications– For continued business success in a market where wireless data services will contribute a growing share of ARPU, off-the-shelf applications are provided in this suite


§ Delivery Services– By combining wireless technologies, Java and the Internet, applications reach subscribers in the most convenient way



“Reducing churn and increasing revenue from an existing customer base is today the key aspect for mobile operators. This was not the case about 18 months ago. Mobile operators need to understand and build closer relationships with existing customers. The short-term concern for operators is how to generate revenue. CRM will play a vital role from now on and Gemplus is offering this today. This suite of solutions will allow Gemplus to consolidate its market position.” Comments Anoop Ubhey Frost & Sullivan Smart Card Industry Analyst


Gemplus’ ARPU Factory solutions will best leverage the SIM’s capability to be the intelligent mini-computer with unique profiling capabilities. Operators have the option of building an entire platform of solutions from any component of the ARPU Factory suite to benefit from reducing churn, automating CRM and increasing up-selling or cross-selling promotions that will give increasingly high rates of ROI.



For more information, please visit the Gemplus stand (Hall 2, D56) at the 3GSM World Congress or Cross the Croisette to join us in the Gemplus Experience Center.

About Gemplus
GEMPLUS: the world's number one provider of solutions empowered by Smart Cards

Gemplus helps its clients offer an exceptional range of portable, personalised solutions that bring security and convenience to people's lives. These include mobile internet access, inter-operable banking facilities, e-commerce and a wealth of other applications. Gemplus is the only completely dedicated, truly global player in the Smart Card industry, with the largest R&D team, unrivalled experience, and an outstanding track record of technological innovation. Gemplus trades its shares on Euronext Paris S.A. First Market and on the Nasdaq Stock Market™ as GEMP in the form of ADSs. Its revenue in 2000 was 1.205 Billion Euros. It employs 6800 people in 37 countries throughout the world.


Gemplus: Beyond Smart http://www.gemplus.com


For more information, please contact:


Samantha Kay/Aruna Sharma
Edelman PR Worldwide
Tel: 020 7344 1235/1282
Email: samantha.kay@edelman.com
aruna.sharma@edelman.com

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