Partnership will enable Gemplus and Realtime to offer off-the-shelf applications to help operators differentiate their service offering and increase ARPU
· Operators will enhance customer experience through new entertainment services and applications
· Operator will also boost SMS traffic through SIM Toolkit technology
· Offering forms part of Gemplus’ ARPU FactoryÔ suite of applications solutions to help operators generate ARPU
3GSM World Congress, Cannes, 19 February 2002 - Gemplus, the world’s leading provider of solutions empowered by smart cards, and Realtime, the leading European provider of wireless application infrastructure and value-added services to the mobile market, announced the release of their joint offer for SIM-based mobile entertainment services to operators.
Gemplus brings its expertise in SIM card technology and OTA platforms, and Realtime their deep knowledge of the entertainment industry. The Realtime entertainment platform enables the end-user to access the wide range of Realtime SMS services with their mobile phones while Gemplus provides a user-friendly interface through the implementation of STK technology. It is already acknowledged that the use of STK for SMS-based services increases usage significantly due to the improved ergonomics and instant access to applications directly from the handset.
With an extensive offer of games, chat & dates, multimedia and info-manager services, Gemplus and Realtime will be able to address all mobile market segments. These services will be available on all STK handsets and are a direct response to end-user demand to mobile entertainment.
“For continued business success in a market where wireless data services will contribute to a growth of ARPU, we understand the need to provide off-the-shelf applications” comments Philippe Vallée Telecom Business Unit Manager “These must be quick to deploy, work across open platforms, and most importantly generate revenue or cut costs.”
Mobile Entertainment represents an important source of revenue; the wireless gaming market will be worth US $ 2.07bn in 2006 (Source : New Media Age, August 2001). Quizzes, ring tones and other mobile entertainment services could be used as powerful loyalty and differentiation tools as four out of five mobile users are likely to play wireless games in 2005. The package from Gemplus and Realtime meets the growing demand for mobile entertainment and provides additional revenue for mobile operators today.
"The joint offer from Gemplus and Realtime brings the very best in entertainment to the mobile market. The SIM based applications give the users convenient, instant access to 'fun-on-your-mobile' exploiting the best of technology. For mobile operators, high-image offers with a solid business case are exactly the ingredients needed to gain a competitive edge within a wireless data environment" comments Jacob Beckmann, CEO of Realtime.
This offer forms part of Gemplus’ ARPU Factory, the industry’s most comprehensive platform of solutions, a series of interworking solutions designed to reduce operator costs, reduce churn and enhance the relationship with the end-user. It is through these solutions that operators will be able to increase their ARPU while offering a secure and improved service to their subscribers.
The Gemplus ARPU Factory Applications Solutions Suite comprises over 300 value-added services to provide operators worldwide new revenue streams.
SIM-based services include, but are not limited to, the following:
· Information on Demand
· Location-based services
· Mobile Banking
· Mobile Payment
Mobile Entertainment – Gemplus and RealTime
Gemplus Wireless Partners Program – Community of developers and content providers.
For more information, please visit the Gemplus stand (Hall 2, D56) at the 3GSM World Congress or Cross the Croisette to join us in the Gemplus Experience Center.
GEMPLUS: the world's number one provider of solutions empowered by Smart Cards
Gemplus helps its clients offer an exceptional range of portable, personalised solutions that bring security and convenience to people's lives. These include mobile internet access, inter-operable banking facilities, e-commerce and a wealth of other applications. Gemplus is the only completely dedicated, truly global player in the Smart Card industry, with the largest R&D team, unrivalled experience, and an outstanding track record of technological innovation. Gemplus trades its shares on Euronext Paris S.A. First Market and on the Nasdaq Stock Market™ as GEMP in the form of ADSs. Its revenue in 2000 was 1.205 Billion Euros. It employs 6800 people in 37 countries throughout the world.
Gemplus: Beyond Smart http://www.gemplus.com
Realtime is recognized as a leading European provider of wireless application infrastructure and value added services to the mobile market.
With an impressive track record, the company is highly experienced in building, operating and hosting wireless data services across browsing and access technologies. Realtime offers access to a high-performance platform upon which the company hosts single or multi-user applications available through SMS, SIM Tool Kit, EMS, MMS, GPRS, WAP and web. All Realtime services are designed to mesh with the behavior and preferences of the end-user.
The complete turnkey infrastructure enables Realtime customers to rapidly respond to market demands for advanced value added mobile services. This positions Realtime as a preferred partner for network operators and media companies.
For more information, please contact:
Samantha Kay/Aruna Sharma
Edelman PR Worldwide
Tel: 020 7344 1235/1282
This press release was distributed by ResponseSource Press Release Wire on behalf of Edelman Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.