Significant Boost for Mobile Data Services
· Gemplus and Mitsubishi Electric Telecom demonstrate the first download of Over-The-Air(OTA) services via GPRS network
· Complete personalization process allows operators to download applications on demand, manage content and match subscriber needs
· Supports Gemplus’ ARPU Factory solutions by providing operators with the tools to securely deliver REVENUE generating solutions at the users’ convenience
3GSM World Congress, Cannes, 19th February 2002 – Gemplus, the world leading provider of smart card powered solutions, has partnered with Mitsubishi Electric Telecom in order to enable and facilitate services over the GPRS network. By implementing the latest SAT release ‘99 in Gemplus cards and Trium handset for GPRS, Gemplus and Mitsubishi Electric Telecom are able to demonstrate the first SIM-based Java download over a GPRS network. This project is designed to boost mobile data services on the way to 3G while making them easier to use for the subscriber. Gemplus and Mitsubishi Electric Telecom are the first to make this demonstration on commercially existing products.
As OTA reinforces the direct link between the operator and the end-user, operators benefit by being able to develop their branding. By facilitating the same service over GPRS,the operator will be able to offer an increasingly personalized service to their end-users as Gemplus and Mitsubishi Electric Telecom work together to render services easier to use and manipulate. This personalization and ease of use will help operators to build a stronger link with their existing customer base.
The enhanced capabilities of the GPRS communication channel represents the ideal stepping stone for operators on their way to 3G. It opens up numerous opportunities to download applications (from phonebook functions, games, purchasing, information, etc.) under the control of the operator who can then ensure their security and appropriate billing structure.
Opening SIM cards to the data world.
Philippe Vallée, President of the Telecom Business Unit, Gemplus, said that “This project has enabled Gemplus to further develop our strategy of helping operators increase their ARPU by harnessing the power of Java and the capabilities of GPRS. By being the first to demonstrate the concrete download of Java applications via GPRS, we are able to guarantee the interoperability of our cards in an open environment.”
Opening SIM cards to the data world
Gemplus brings its expertise in developing innovative and future-proof solutions to operators. Having already launched the first commercial card for 3G, Gemplus is ahead of the game in helping operators develop their migration strategies to 3G.
Mitsubishi Electric Telecom has brought to the project its new range of multimedia handsets. “We are pleased to show that again we are at the forefront of offering
innovative solutions to operator issues.” said Yasuhide Iwata, President of Mitsubishi Electric Telecom. “The Trium Eclipse with its colour screen, rich sound, images and the latest SIM technology will allow operators to make the best use of new multimedia technologies, generating increased ARPU and customer loyalty."
For more information, visit the Mitsubishi Electric Telecom stand at the 3GSM World Congress (Hall 2, stand G15/16) to see the following demonstrations.
Download and Upload of phonebook
Download Java applet onto the SIM
Authenticated download of data features Over The Air onto the Trium handset
Secure Service Delivery
With clear knowledge of customer segments, targeted services and offers will expand. Once created, the service needs to be securely delivered to the right subscribers. Managing access to content is one of the primary roles of the card. This is set to grow in GPRS and 3G environments powered by Java. The SIM comes into its element after issuance when linked to an Over the Air platform meaning subscriber’s mobile experiences can be continually modified according to their needs by delivering new applications, upgrading existing ones or deleting those that are no longer of interest. This is done with maximum convenience for the end-user. These basic steps open the door to an evolving range of opportunities that give increasingly high rates of ROI.
This offer forms part of Gemplus’ ARPU Factory, the industry’s most comprehensive platform of solutions, a series of interworking solutions designed to reduce operator costs, reduce churn and enhance the relationship with the end-user. It is through these solutions that operators will be able to increase their ARPU while offering a secure and improved service to their subscribers.
Gemplus’ Delivery Services Suite of Solutions includes the following products and services:
§ GemXplore Suite – Remote card management and Java applet download
§ GemXplore on-line – User-friendly access to dynamic STK services
§ Point of Sale – retail Solutions for card copy and Java applet download
§ GemScratch, a wide range of prepaid recharge vouchers
§ Gem-Reload, an advanced mobile reload solution (enabling the end-user to recharge airtime
§ GemPack, customized and ready-to-use packaging solutions
§ Secure Reload Code Generation
GEMPLUS: the world's number one provider of solutions empowered by Smart Cards
Gemplus helps its clients offer an exceptional range of portable, personalised solutions that bring security and convenience to people's lives. These include mobile internet access, inter-operable banking facilities, e-commerce and a wealth of other applications. Gemplus is the only completely dedicated, truly global player in the Smart Card industry, with the largest R&D team, unrivalled experience, and an outstanding track record of technological innovation. Gemplus trades its shares on Euronext Paris S.A. First Market and on the Nasdaq Stock Market™ as GEMP in the form of ADSs. Its revenue in 2000 was 1.205 Billion Euros. It employs 6800 people in 37 countries throughout the world.
Gemplus: Beyond Smart http://www.gemplus.com
For more information, please contact:
Samantha Kay/Aruna Sharma
Edelman PR Worldwide
Tel: 020 7344 1235/1282
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