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WIN to Launch First SMS Gateway With Cross Network Reverse Billing and Common Shortcodes

Wireless Information Network Ltd (WIN), the UK's largest third party wireless application provider, today announces the release of its Wireless Gateway. This will provide companies with easy access to all four UK networks through WIN's robust SMS connectivity platform. The Wireless Gateway is supported by a technology roadmap to provide increasing functionality over the next 18 months.

The initial launch provides connectivity for cross network reverse billing and common shortcodes. Receipting and spoofing will be released in the second phase. This is followed by a longer term plan which will allow customers access to MMS Gateways, location information, GPRS billing solutions, content integration applications, IVR and voice portals.

WIN has been developing the Gateway concept for 6 months and have positioned it to launch with the broadest range of services and the best platform capabilities at a competitive price. It enables customers with their own applications access to the resilience and reliability of the WIN platform and WIN's connections.

The SMS Gateway has a standard interface so once the content work is completed on the client's side, they can link up to WIN in as little as two days and start collecting revenue from customers through reverse billing.

WIN launched the first reverse billed services with Vodafone in 1998. It was first with BT Cellnet 3rd party reverse billing on contract phones (Aug 2001) and most recently launched reverse billing on Orange (Dec 2001). The company has been at the forefront of wireless service provision in the industry, leading initiatives on reverse billing, common shortcodes and receipting.

Peter Norman, Commercial Director of WIN commented, "We have a vision for the services that WIN will provide over the next 18 months and we want to share that with our customers. WIN has one of the best connected and well run platforms in the UK. Companies running wireless services divide into two groups, those that need application development and those that do not. We intend to meet industry's needs by doing both bespoke application development and providing connectivity."

John Rands, CTO, WIN added ""The Wireless Gateway will allow the market to open up and continue to mature. According to Forrester, 56% of Direct Marketing companies plan to use SMS in 2003 and a third of customers (age 16-20) said in a recent Mori poll that text was their preferred means of communication. We feel that with the Wireless Gateway, WIN will be well placed to meet this demand over the next 2 years."

WIN's bulk product is available now, with reverse billing on Orange, BT Cellnet contract customers and Vodafone. Interested companies are encouraged to sign up now as One2One and BT Cellnet pre-pay are expected to be available for the provision of billed services by the beginning of March with cross network common shortcodes available.


Midnight Communications (Business and trade media enquiries)

Zoë Harley/Kirstie Young/Stephen Green
Tel: 01273 666200

Wireless Information Network (All other enquiries)

Katie Hollier
Tel: 01494 750 500

About WIN

WIN, a private limited company, was founded in 1996. WIN has spent the last six years innovating and supplying mobile communications and has developed a reputation for being the fastest, most reliable developer of wireless applications in the industry.

WIN was named as the UK's fastest growing unquoted wireless technology company by The Sunday Times Tech Track 100 survey published in November 2001.

WIN counts the following organisations as successful users of its wireless solutions platforms: News International, Granada, mmo2, Centrica, Diageo and Dixons.

The product range can be divided into two areas; SMS Gateway services as described above and application development for the services listed below.

* Marketing

Permission based wireless marketing campaigns undertaken.
Bulk messaging, Mobile voting, Competitions, Sponsored content

* Revenue Generating

WIN develops products to act as a channel to sell content into the marketplace.
Football results, Jokes, Horoscopes, Share prices, Celebrity Voicemail

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit