Technology For Marketing 2002 celebrates record double digit growth in total attendees
London, 27 February 2002. Technology For Marketing 2002 (TFM 2002) was a phenomenal success attracting 3,942 total attendees (1) over the two day event, which is a 16% increase from the launch event in 2001 (2). Since the event’s introduction in 2001, TFM has also seen a substantial year on year increase of 39% in the number of exhibitor’s (3). TFM 2003 will be held in London on 11-12 February 2003.
TFM 2002 played host to 30% of exhibitors launching new products and services over the two days. The 2002 event showcased even more free hands-on educational features, including the Business Solutions Advice Centre, Introductory Marketing Technology Seminars, free product demonstrations, Geographical Information Systems Pavilion, Wireless Marketing Pavilion and a Keynote Session chaired by Emma Howard BBC presenter and journalist. The conference with more than 80% of sessions containing case study material also proved to be a phenomenal success with over 437 conference sessions booked.
The show featured 130 leading companies promoting marketing-related customer-centric technologies including Alterian, Broadsystems, Care Business Solutions, Claritas UK, Convergent Systems, Experian, Identex, MediaCo, Multiactive Software, Protagona Worldwide, Sand Technology, SAS, smartFOCUS, Swetenhams, The Business Database and XKO.
Sarah Porter, Event Manager, TFM 2002 said “The quality of exhibitors and the strong emphasis on educational content gave visitors an insight into the future of marketing–related technology and how it can help marketers to better, understand, target, reach and interact with their customers. The exhibitors also benefited from the quality and quantity of visitors attending the event and this is reflected in 84% of TFM 2003’s floor space already contracted. With the support of the exhibitors and visitors TFM 2003 will be even bigger and better!”
The feedback from TFM 2002 exhibitors on the quality and quality of visitors and the amount of leads generated speaks for itself:
“Technology For Marketing is a great platform for the industry. The 2002 show was a great success for us in terms of building alliances and generating new business. Looking forward to 2003!”
Sarah Matthews, PR and Marketing Communications, Alterian Plc.
“We found the quality and quantity of visitors to TFM 2002 excellent. We won a piece of business in the first hour of the show which more than paid for our outlay of the show. A definite for 2003.”
Phil Thornburrow, Marketing Manager Uovo.
“Technology For Marketing provides smartFOCUS with an excellent opportunity to meet with good quality companies that are looking specifically at technology solutions to improve their marketing and processes. It is the most focused event for us and therefore a key element within our marketing programme.”
Emma Chablo, Marketing Director, smartFOCUS
Kate Watts, Conference and Projects Manager, TFM 2002 commented “The feedback from delegates was excellent with many commenting on the exceptional educational content from the real life case studies used in many of the sessions. The new Conference structure and strong educational focus from each session provided delegates with practical guidance on how to use Customer Intelligence and Data Analysis, CRM and eCRM and New Media Marketing to further enhance their marketing activities.”
Notes to Editors
1. Subject to Audit Bureau of Circulation Audit (ABC Audit) - the leading independent auditors for the exhibitions industry.
2. Launched in 2001, TFM is uniquely positioned to fill the gap within the current exhibition landscape by offering end-users marketing-related, customer centric technology solutions under one roof. TFM 2001 held on 13-14 February 2001 at Olympia, London attracted 3,407 attendees, 96 exhibitors and 450 conference sessions booked.
3. Subject to Audit Bureau of Circulation Audit (ABC Audit) - the leading independent auditors for the exhibitions industry.
About CMP Europe Ltd
CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; networks telecom europe, GIS, Technology For Marketing, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, CMP Intelligent Marketing, CMP Interactive events and PR Audit.
CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP’s strong industry focus and, as part of CMP Media LLC, a unique global and regional reach. Further information about CMP Europe can be found at http://www.cmp-europe.com . CMP Media LLC ( http://www.cmp.com) is part of United Business Media. Further information can be found at www.unitedbusinessmedia.com
CMP Europe Limited:
Toni Cullen, Senior PR Manager, Tel: +44 (0) 20 8987 7617, firstname.lastname@example.org
Jason Lee, PR Executive, Tel: +44 (0) 20 8987 7635, email@example.com
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