MOBILE MARKETING ASSOCIATION GROWS IN INTERNATIONAL MEMBERSHIP WITH VIZZAVI Thursday 28 February 2002 PDF Print February 28th, 2002: The Mobile Marketing Association has today announced that Vizzavi, Europe's leading multi-access portal, is the latest global company to join the MMA. The addition of Vizzavi, formed by Vodafone Group Plc, the world's largest mobile network operator, and Vivendi Universal, one of the world's leading media companies, is expected to help drive the European expansion of the MMA. The new addition will take the MMA numbers to over 120 global companies including mobile operators, content companies, technology providers and marketing & advertising agencies. Joining European members such as Logica, Contra, Nokia and Dentsu, Vizzavi is set to take an active involvement in France, Spain and the Netherlands, with representation within each territory's local chapter, as well as leading the recruitment of board members in these countries. The European representation will also include local members in the UK, Italy, Scandinavia and Germany. Cyriac Roeding, European Chair of the MMA, commented: "We are delighted to welcome Vizzavi to the MMA. With the company's unique combination of media and mobile know-how and its substantial international presence and leadership, we look forward to expanding the membership across Europe through Vizzavi's network of partners and business colleagues. We are again coming a step closer to making mobile marketing a core element of the media mix in Europe and globally." Andrew Fawcett-Wolf, Head of Sales Vizzavi Europe, said: "The MMA is a great forum for the mobile marketing industry, and one which is committed to promoting mobile marketing on a positive and global basis. The MMA provides us with the ideal platform to help build the mobile marketing industry further and we look forward to actively contributing to and sharing research with other members in committee and board meetings." For more information please visit http://www.mmaglobal.com ends About the MMA The Mobile Marketing Association is the premier global industry trade association devoted to hand held device manufacturers, carriers & operators, software providers, agencies, marketers & retailers, advertisers and service providers of mobile wireless marketing and advertising. A global organisation, the MMA global board of directors consists of the leading companies in the wireless arena, including; AOLMobile, AT&T Wireless (NYSE: AWE), AvantGo, Avesair, Cingular, Comverse (NASDAQ: CMVT), Contra Integrated Inc., D2 Communications, Doubleclick (NASDAQ: DCLK), eBay (NASDAQ: EBAY), Iquity Systems, Logica, Lot21, Microsoft (NASDAQ: MSFT), Mobliss, Motorola (NYSE: MOT), Nextel Communications, Nokia (NYSE: NOK), Ogilvy Interactive, Oracle Mobile, SkyGo, Sprint PCS (NYSE: PCS), Telephia, Weather.com, WindWire, Unilever, Verizon (NYSE: VZ), and Vindigo, all directed to the goal of fostering the rapid growth of the wireless advertising industry by establishing voluntary guidelines that address key industry and consumer issues. For more information, visit the MMA website at: http://www.mmaglobal.com About Vizzavi Vizzavi is a 50/50 joint venture between Vodafone Group, the world's leading mobile communications company and Vivendi Universal, Europe's leading media company. Vizzavi aims to be the leading multi-access portal in Europe by excelling in mobile services, entertainment and shared content. Vizzavi's content and services can be accessed via a number of different platforms, including mobile handsets, personal computers, personal digital assistants (PDAs) and eventually iTV (interactive TV). Vizzavi was established in July 2000 and now serves over 6.5 million customers (as of week ending 10th January 2002) in UK, France, Germany, Italy, Greece, Netherlands, Portugal and Spain. For more information on Vizzavi please go to http://www.vizzavi.net or contact firstname.lastname@example.org Press contacts: Liz Almond Éclat Marketing Tel: +44 (0)118 989 5600 E: email@example.com Linsey White Eclat Marketing Ltd Tel: +44 118 989 5600 Fax:+44 118 989 5656 Mobile: 079391 26553 Email: Linsey@eclat.co.uk Web: http://www.eclat.co.uk This press release was distributed by ResponseSource Press Release Wire on behalf of eclat Marketing in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.