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Partnership to offer India’s call centre customers the human touch

Noetica, UK provider of easy-to-use call centre and CRM solutions, today announced its partnership with Indian reseller BEST India. The two have teamed up to supply Indian call centres with Synthesys, Noetica's call centre CRM package that is designed to allow non-technical managers to have complete control of call centre campaigns. Beginning in Delhi, the partnership will focus on Government utility services, banking, and industrial sectors.

News of the partnership follows a recent announcement by the Indian Government stating its wish to make India an IT-driven nation. In Late 2001, the Call Centre Association of India announced that some two million people are expected to be employed in the country's call centres over the next few years.

India holds many advantages as an IT-enabled services destination for global companies. The time zone ensures that call centre agents can provide an ‘always on’ service out of Western office hours. A huge pool of English speaking and computer literate graduates continue to meet the growing demand for professionals. The cost of qualified personnel is amongst the lowest in the world, and the Indian Government has set out a legislative and economic framework in support of good call centre practices.

BEST India’s Managing Director, Lakhinder Singh, says, “BEST India offers Noetica expertise in the Indian and South East Asian call centre market, which at this time is the largest world-wide. Noetica’s Synthesys allows call centre managers to serve any industry sector via the production of tailor-made, targeted, callflow scripts for their clients, without programming. The technology works in such a way that it provides a completely personalised service to customers, from screen-popping their preferences, and automatically introducing cross sell and up sell opportunities, to the ability to amend callflows in real time, in a drag and drop environment. We are confident that Synthesys will further promote the customer-focused persona that the Indian call centre market is trying to project.”

Commercial Director at Noetica, Keith Symondson, says, “We are witnessing a great transfer of skills to India, generated by the introduction of new technology. The proliferation of IT-enabled Services and the continuing demand-led growth for call centre services provides a good opportunity for both BEST India, and Noetica. I believe that BEST India’s technical skill and market knowledge will rapidly provide us with a strong market presence”

About Best India

The company was Incorporated in 1986, and provides services in the areas of customised software solutions, ERP, CRM and SCM. BEST India is headquartered at Noida (NCR, Delhi), and also has offices in the UK and US. The company is led by a team of 55 highly qualified software professionals with strong industry experience. Expertise lies in call centres, manufacturing, healthcare, finance and insurance sectors.

For further information, please visit

About Noetica

Established in 1997, Noetica is a leading developer of innovative software solutions for successful management of any call centre. Noetica’s solution - Synthesys has been designed specifically to enable non-technical staff to have complete control of the call centre. Synthesys’ key features include customer relationship management (CRM); callflow/script designing, service call centre management and support; outbound campaign management; web compatibility and computer telephony integration (CTI).

Part of the privately controlled holding company the Scandex Group, Noetica is based in Clapham Junction, London, with strategic partners throughout Europe, Canada, Asia and the US. Noetica serves a broad range of industries, including the public sector, finance and telecommunications.

For further information on Noetica, please visit

Synthesys is a registered trademark of Noetica.

Editorial Contacts

Interviews, photography and further information are available from Claire Adam or Natalie Johnson at MCC International.

Claire Adam / Natalie Johnson
MCC International Ltd
Tel: 01962 888100

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit