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Enigma implements leading edge CRM technology

8 March 2002, London. Sun Valley, the leading supplier of quality food
products and services in Europe, has today announced the implementation of
CARM, the latest in CRM systems, to service all customer and supplier needs.
The CARM system, developed by Enigma, the UK-based strategic business
consultancy which enables companies to achieve greater ROI on existing CRM
applications, is already in use by leading European companies such as
Walkers Snack Foods and easyJet.

Liz Connors, Customer Care Manager at Sun Valley, explains their choice of
Enigma's CARM solution. " As a leading supplier of quality products to well
known customers in the retail, food service and food manufacturing sectors
it is vital for Sun Valley to maintain the very highest levels of customer
service and constantly improve efficiency in terms of sharing information
between departments, suppliers and customers. Enigma offered the CARM
solution to resolve issues with our in-house CRM systems that were becoming
obsolete and enabled us to integrate enhanced CRM technology solutions".

"Our decision to implement a new CRM system was driven by the need to
improve internal efficiencies, to improve the tracking of information and to
add visible value to our customers and suppliers," continues Connors.
"Enigma and its CARM product has an excellent reputation in our industry and
having reviewed a number of CRM systems we found that CARM best suited our
needs. The flexibility of the product has meant that we can adapt the
system to best suit the needs of each of our individual customers and allows
us to continue to improve and upgrade our systems easily in the future".

Within two months of making the decision to implement Enigma's CARM
solution, the Sun Valley system went live, and has already made a positive
impact across the whole business. The time to respond to customer enquiries
has reduced significantly and there have been visible efficiency increases
in information sharing across departments and with customers.

Chris Burns, Managing Director of Enigma comments on the project. " We have
been delighted to work with Sun Valley on their CRM solutions and are
confident that CARM will assist the company to provide the first class
customer service for which they are renowned. Increasingly CARM is being
recognised across leading industries as a CRM solution that provides
tangible, immediate benefits to both internal business practices and
customer relations. We look forward to continuing to work with Sun Valley in
the future".

To speak to Chris Burns, or if you would like further information on CARM,
please contact Liz Almond of éclat Marketing on +44 (0)118 989 5600.


About Enigma

Enigma is a UK-based strategic business consultancy which enables companies
to achieve greater ROI on existing ERP applications. With more than 10 years
industry experience, Enigma has developed a unique set of tools that allow
its customers to enhance efficiency and functionality of their current
systems. Operating largely in the ERP field, Enigma has grown to 38 industry
specialists since 1990 with clients including Walkers, easyJet,
Colgate-Palmolive, Unilever, Coca-Cola, Müller.

This press release was distributed by ResponseSource Press Release Wire on behalf of eclat Marketing in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit