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Premiership title contenders, Liverpool Football Club, are the latest organisation to offer a completely branded range of mobile phones through a new agreement with Affinity Internet Holdings telecom division.

The agreement means that Liverpool FC's extensive fan base will be offered a Siemens phone, packed with features such as a special club fascia, exclusive Liverpool FC screen saver, easy access to the Liverpool FC WAP site and one month's free 'Match 2U' text alerts. Loyal fans will be able to demonstrate their allegiance to the club whilst receiving breaking club news wherever they go.

For supporters that already have a mobile phone, Affinity has supplied the club with SIM cards and phone covers as separate products. The Liverpool FC mobiles will be promoted via the official fan club mailings and will be stocked in official Liverpool FC merchandise stores.

Liverpool FC follows major brands such as Tiny, Channel 5 and Queens Park Rangers FC in becoming a virtual mobile telco using Affinity's services, with all the value add, brand extension and revenue opportunities that the model delivers.

Liverpool Siemens Club Covers

Davide De Maestri, brand director, Liverpool FC, commented: "This is a terrific example of Liverpool Football Club, our Walk on Partner Siemens mobile and Affinity, working closely to bring a very benefit rich offer to fans."

Gary Sheppard, managing director of Affinity's telecom division commented: "The deal with Liverpool FC clearly demonstrates that any company or organisation with a strong brand and vision can become a virtual mobile telco. Strong brands are waking up to the huge opportunities this can bring in terms of revenue, customer relationships and brand extension."


For further information, please contact:

Georgina Firth/Emilia Gwyn/Stephen Green
Midnight Communications
Tel: 01273 666200

About Affinity

Affinity is a communications services provider who specialises in brand extension. The company is at the forefront of convergence, providing integrated Internet, mobile and telecom solutions to companies such as WHSmith, Powergen, Arsenal FC, The Royal Bank of Scotland and breathe.

Affinity has built its technologies and services working with companies regarded as the best in their respective fields, including ICL, Cisco Systems, British Telecom, and Vodafone UK.

Founded in 1995 Affinity employs over 250 people in the UK, Europe and Australia and is listed on the London Stock Exchange (AIH.L).

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit