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Company Ships Comprehensive Suite of Applications for Personalised Marketing, Sales and Service Across All Channels via the IBM Platform

BRACKNELL, UK, (March 12, 2002) - Blue Martini Software, Inc. (NASDAQ: BLUE) today announced that it is shipping Blue Martini 5 - IBM Edition, a new solution for IBM customers that delivers comprehensive, feature-rich functionality for personalised marketing, sales and service across all channels. The new release comes bundled with IBM WebSphere* Application Server and IBM MQ Series*, and supports IBM AIX*. The company plans to deliver support for IBM DB2* Universal Database in the second quarter of 2002.

"IBM eServer systems running AIX with DB2 and WebSphere provide the performance and scalability needed for today's demanding enterprise applications," said Per Larsen, vice president of eServer solutions at IBM Corporation. "We are pleased to be working with Blue Martini to offer customers a suite of CRM applications specifically tuned and optimised for IBM technologies and platforms."

"This is a significant milestone for Blue Martini Software that comes on the heels of the strategic agreement announced in the fourth quarter. This release expands the potential market for the Blue Martini 5 application suite by leveraging the market share enjoyed by IBM's WebSphere, AIX and DB2 products," said Monte Zweben, chairman and CEO of Blue Martini Software. "Our technology advantage, coupled with our IBM Global Services partnership, gives us a complete, IBM-centric solution that is a key part of our go-to-market strategy in both retail and manufacturing industries."

Blue Martini 5 - IBM Edition

Blue Martini 5 - IBM Edition creates a holistic profile of each customer and business partner, delivers key insights about individual patterns and preferences, and helps companies to act on those insights to lower costs, drive revenues through direct and indirect channels, and increase customer retention and lifetime value. Central to Blue Martini 5 - IBM Edition is its integrated analytics capabilities that collects data from all channels, segments and scores customers and partners with integrated analytics, and presents real-time, content-rich offers and information that are appropriate and compelling for each customer and business partner. Coupled with IBM's proven performance, scalability and reliability, joint-customers will be able to deploy and manage large data warehouses, and leverage insights from those warehouses to deliver personalised marketing and sales in real time.

In the Blue Martini 5 - IBM Edition suite, integrated analytics serves as a common platform for each of the four modular marketing, commerce, channels and service applications. Blue Martini 5 - IBM Edition enables companies to execute targeted campaigns optimised for response rate, personalise interactions to retain customers and increase wallet share, and create virtual focus groups to test-market new ideas. The suite helps companies sell direct to businesses and consumers via multiple touch points, and create partner self-service portals that deliver all information and tools required to effectively sell. The suite delivers unparalleled customer service over the telephone or web. The new suite has been optimised for IBM technologies, and enables joint customers to deploy the right solution at the right time, realise quick time-to-benefit, and extend their solutions over time as their business needs evolve.

Blue Martini Software and IBM are working together to provide retailers and manufacturers with e-business applications that help grow revenues, cut costs and build loyalty within their customer and partner base. With Blue Martini 5 - IBM Edition, Blue Martini Software is leveraging its extensive domain expertise in retail and manufacturing, and delivering industry solutions with deep functionality that maps to a company's best practices. Blue Martini Manufacturing enables manufacturers to deploy customer and partner self-service portals for better marketing, sales and service through their direct and indirect sales channels. Blue Martini Retail enables retailers to sell more profitably by delivering personalised marketing and service across every channel including physical stores, websites, e-mail and call centres. Both industry solutions are now available with IBM WebSphere running on AIX.

IBM Technologies

IBM WebSphere is Internet infrastructure software -- or middleware -- used to develop, serve and integrate business applications and enable high-volume transactions over the Web. Nearly 50,000 companies worldwide now rely on WebSphere as their e-business middleware.

IBM eServer pSeries systems provide extremely high levels of availability, scalability and performance to power the most demanding commercial and technical applications. The eServer pSeries line includes systems ranging from compact towers, which provide powerful entries into the world of e-business, to enterprise servers, which are well suited for large-scale, mission-critical workloads. IBM eServer pSeries servers run AIX, the industry's most open UNIX operating environment. AIX provides increased levels of integration, flexibility and reliability essential for meeting the high demands of today's e-business applications.

IBM MQSeries products provide business process management through its process, information and data flow capabilities enabling integration at both the business and IT level. MQSeries provides the business with the agility to compete in e-business and the new economy through rapid development and deployment of business solutions through MQSeries Workflow. It provides management of business services, making the business visible, auditable and measurable. MQSeries manages and leverages your information wherever it is however it is stored through MQSeries Integrator. MQSeries is also the most widely used message oriented middleware in the market, enabling IT and organisational resources to exchange information across more than 35 different platforms, from mainframes to PCs. IBM's MQSeries software is one of the most comprehensive business integration solutions in the market place.

Pricing and Availability

Blue Martini 5 - IBM Edition is shipping today, along with Blue Martini Manufacturing and Blue Martini Retail. Support for IBM DB2 will be available in the second quarter of 2002. Pricing starts at $85,000 per CPU.

About Blue Martini Software

Blue Martini Software provides enterprise applications for marketing and selling profitably across all channels, including websites, wireless devices, email and physical stores. Blue Martini applications lower costs and increase revenue by automating business-to-business and consumer processes such as content and catalogue management, marketing, sales, channel enablement and customer service. Blue Martini Software serves global leaders in retail, manufacturing and consumer goods. Blue Martini Software can be reached at +44 (0) 1344 742 825 or

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. *Indicates trademark or registered trademark of International Business Machines Corporation. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software: customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; and Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties;. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-K for the year ended December 31, 2001. These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.

Naomi Green/Natasha Grant
The Weber Group Europe
Tel: 020 7240 6189

Alastair Martin
Blue Martini Software
Tel: 01344 747499

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