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Tupperware Achieves Outstanding ROI using Talisma’s CRM Solution

London, 13th March 2002 — The Aberdeen Group's CRM practice has selected Talisma’s CRM Suite as a Top 10 CRM Implementation of 2001. Talisma was chosen based on implementation of its CRM software by Tupperware, the number one provider of food storage, preparation and serving items.
“What Works: Ten Significant CRM Implementations of 2001” provides examples of excellence in CRM implementations without regard to conventional vendor-oriented yardsticks such as size, market share, or the SIC code of the end-user customer. Aberdeen analysed the CRM industry to identify the most significant implementations from last year, and the case studies presented are based on in-depth vendor and customer interviews and analysis.

“Winning this award continues to validate Talisma’s product capabilities and shows off the flexibility required of CRM software in today's challenging businesses environment,” said John Brooks, Technical Director of Talisma. “I’m proud of everyone at Talisma and the team at Tupperware for doing such a fantastic implementation.”

Talisma CRM and Tupperware

Tupperware looked to Talisma to help it provide immediate “live” online assistance to its primarily non-technical sales force in an effort to bring their sales consultants online and provide direct assistance with sales order processing. In addition, Tupperware wanted to be able to extend online training and chat capabilities to its consultants, as well as make real-time support and chat accessible to online shoppers to create a trouble-free and satisfying shopping experience.

The Tupperware and Talisma CRM project demonstrates how an established, successful company merged the Internet into its traditional business processes in an effort to maintain its competitiveness and strong brand image in the food and storage markets," commented Karen Smith, Research Director, Customer Relationship Management at Aberdeen. "Organisations that can effectively integrate traditional selling models with Internet-based interactions will be better positioned to compete in the new economy."

About Talisma —

Talisma Corporation is a provider of interaction-centric CRM solutions for service, sales and marketing. Talisma’s proven philosophy of rapid software deployment and use-based evolution has helped hundreds of companies create long-lasting and profitable customer relationships and see early returns on their investment.

Whether hosted or installed, modular Talisma’s CRM products and services are easy to deploy, extend, integrate, and scale. The company also provides extensive training and integration services and outsourced support services. Talisma’s Outsourced Services provide skilled and knowledgeable people to support a company’s need for 24x7 worldwide support, complimenting its full suite of product offerings.

Headquartered in Seattle, Talisma has more than 500 employees with offices in India, Europe, Asia and 15 cities across the U.S. The company has a rapidly growing list of more than 400 customers including Real Networks, EMI, United Business Media, MSNBC, Cooper Tires, The Red Cross, EMI, Mexicana Airlines, Florida State University and Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, Paul Maritz, SeaPoint Ventures, Cedar Grove Investments and The Carlyle Group.

For further information, photographs or interview opportunities, please contact:

John Brooks
Technical Director, Talisma
0870 9041122


Sue Eyles or Rachel Argyle
BlueBird Associates Ltd
Tel: 01491 842940

This press release was distributed by ResponseSource Press Release Wire on behalf of Bluebird Associates in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit