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- Leading contact centre authority commends CustomerAsset on “customer focus” -
London – CustomerAsset, ( a leading global contact centre services company, today announced that the Customer Operations Performance Centre, Inc (COPC), the world’s leading authority on contact centre operations, has commended the company on its customer focus.

CustomerAsset received this accolade when it successfully completed the Baseline Assessment COPC-2000® Standard (Release 3.1) conducted by COPC. CustomerAsset was audited across inbound and outbound email, voice and back office processes. The Baseline Assessment is the first phase of the process for seeking certification to the COPC-2000® Standard.

COPC ( is the worldwide authority on Call Centre Operations. The COPC-2000® Standard was written in 1995 by a core group of users of call centre services and associated distribution fulfillment operations, including representatives from American Express, Dell Computer Corp., Microsoft, Novell and L.L.Bean.

“CustomerAsset’s performance is a reflection of its well defined process framework as well as the customer focus displayed by employees at all levels of the organization. Its score is impressive for an 18-month old company,” said Mr. Cliff Moore, Chairman & Co-founder, COPC.
“Being an offshore services provider, it is necessary for us to adopt competitive processes, practices and quality standards that are recognized worldwide. We see the COPC baseline audit as a stepping-stone to our achieving full certification later this year. Benchmarking our operations to a globally acknowledged performance standard such as COPC will add tremendous value to the services we provide to our clients", said Daya Kori, General Manager, Customer Interaction & Quality, CustomerAsset.

About CustomerAsset

CustomerAsset ( is a global contact centre services company providing customer management services to businesses in the UK, US and India. The company’s US and UK headquarters are located in San Mateo, California and London. Its offshore centre is located in Bangalore, India. CustomerAsset is funded by eVentures India, a joint venture between SOFTBANK, epartners (News Corporation subsidiary) and P K Mittal (Ispat Group), global investment firm, antfactory and Jumpstartup Venture Fund. CustomerAsset’s services run the entire gamut of customer interaction management, including customer service, technical support, collections, telemarketing and rule-setting processing.

For more information please contact

Brian Carvalho, Manager, Marketing Communications, CustomerAsset
( Or call 91-80-650 2540

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