British Software Distributor’s Multi-Media Campaign For Ipswitch Products Earns Top Honors At Ipswitch, Inc.’S Fourth Annual International Distributor Conference In Malta
March 20, 2002 - Unipalm, a software distribution company located in Newmarket, Suffolk, has been named the winner of the Best Marketing Campaign in 2001 Award by Ipswitch, Inc. at its Fourth Annual International Distributor Conference February 7 and 8 in Malta.
“Unipalm has shown exceptional initiative in selling Ipswitch’s products in the sales channel,” said Paul White, managing director of Ipswitch’s sales office located in Amsterdam. “Partners like Unipalm allow Ipswitch to expand its presence in Europe and introduce our easy-to-use, feature-rich software that is sold at very affordable prices. By selling our products, Unipalm is helping U.K. companies increase productivity and the quality of their work. They are a valued partner and this award is one way to show how much we appreciate their efforts.”
Unipalm earned top honors for developing a series of print advertisements for Ipswitch’s three main products that were noted for their vibrant colours. The same theme was carried through in print brochures and direct e-mail campaigns. The result was instant recognition of Ipswitch products with U.K. software resellers.
Other winners at the awards program included PSP Net GmbH of Germany for Top Sales Distributor, Computerlinks of France for Best Sales Growth and Swan Distribution of Denmark for Most Strategic Sale.
“We are very happy to receive this recognition from Ipswitch,” said Nikki Rutherford, product manager for Unipalm Distribution. “They are an extremely professional company that produces high quality software. They truly partner with us for mutual success. We look forward to many more sales so that more and more companies can benefit from Ipswitch’s products.”
Ipswitch’s award-winning products include WS_FTP Pro and WS_FTP Server, which provide millions of users the most professional way to transfer files; IMail Server, its NT-based Internet messaging server that is a leading alternative to groupware products and provides email to more than 38 million users worldwide; and WhatsUp Gold, its network management package that keeps networks up and running 24/7 at more than 18,000 companies around the world.
Due to strong domestic and international demand for its software, Ipswitch has experienced impressive growth over the past several years. Revenues have grown from $3.5 million in 1996 to $21.4 million in 2001. The outstanding reputation of Ipswitch’s products has led to OEM partnerships with Cisco Systems, MacroMedia, Symantec and NetBotz. Ipswitch sells its award-winning products directly and through a network of resellers to a variety of markets worldwide, from the United States and Europe to the Pacific Rim, Africa, Mexico, Latin and South America. In the UK, Ipswitch products are available through Unipalm ( http://www.unipalm.co.uk) on 01638 569600 or direct through the Ipswitch website ( http://www.ipswitch.com).
Founded in 1991, Ipswitch develops Windows-based software products for the Internet and corporate intranets. Its product family includes WS_FTP Pro, the world’s most popular FTP client; WS_FTP Server, the first industrial-strength, full-featured FTP server for Windows NT/2000; WhatsUp Gold, a leading network management tool; IMail Server, an Internet messaging server for small to medium-size companies and ISPs; and WS_Ping ProPack, a utility suite for the Internet and intranets - all designed for today’s mission-critical business communications. Ipswitch products set new standards for functionality, performance, reliability and interoperability, while providing the foundation for corporate internetworking solutions, and are available directly from Ipswitch and through distributors, resellers and OEMs.
Review copies, interviews, screen shots and information for all Ipswitch products are available from Martin Brindley and Adrian Brophy at MCC International.
Martin Brindley / Adrian Brophy
MCC International Ltd.
T: +44 (0)1962 888100
F: +44 (0)1962 888125
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