Nieuwegein, the Netherlands, 19 March 2002 - Telesp Celular, a subsidiary of Portugal Telecom and leading wireless operator in South America together with CMG, have successfully conducted multimedia messaging tests in Brazil over a 2.5G CDMA 1xRTT network. Multimedia Services enable wireless messaging that includes photographs, images, animation, sound and texts.
Dick Blom, president CMG in Latin America, said that this is the first successful MMS testing over such networks in the world. "The test once again confirms CMG's capability to work with all 2G technologies (TDMA, CDMA, GSM) and their evolution to 2.5G and 3G. This is a milestone for both companies," he said.
Carlos Vasconcellos, president Telesp Celular, said that the project is extremely important and strengthens Telesp Celular's policy of developing products and services in an innovative fashion to meet the individual needs of users and companies. "The high-speed mobile Internet will cause a vast impact on the market changing the way how companies do business and provide individual customers with convenience. This translates into user-friendly services that facilitate communication among people and provide access to services that save time for customers," said Vasconcellos.
Telesp Celular, a pioneer in Brazil and Latin America in 2.5G wireless data services, was chosen for the soft launch of MMS because the operator is a leader and a benchmark in mobile data services in Brazil. "The company has a history in innovations that is respected not only in Brazil but also around the world," said Blom.
SMS (Short Message Service) is currently the industry's most lucrative data service and accounts for up to 28% of operators' revenues. MMS is the natural evolution of the text message and creates a new portfolio of data revenue channels by enabling operators to target customers with tailored content together with a range of pricing options.
About Telesp Celular
Telesp Celular, a wholly owned subsidiary of Portugal Telecom, is a leader in Pocket Internet in South America and has more than 2 million customers with WAP-enabled devices and a 5-million user base. A key value of the company is innovation. The company pioneered in South America when it introduced high-speed mobile Internet services in December 2001. These services followed international roaming, pre-paid services and Internet services where was a Telesp Celular in Brazil. Telesp Celular covers 98% of the population in its footprint, in the state of São Paulo, where it services 464 municipalities.
More information available at: http://www.telespcelular.com.br
CMG, established in 1964, works closely alongside its customers in long-term relationships to generate success for them. CMG is a full service provider through management consultancy, systems development & integration and the outsourced management of targeted business processes. Our purpose is to lead in the creation and development of the most advanced IT and telecommunications services (ICT) and wireless data solutions (WDS). The combination of our ICT and WDS capabilities produces a compelling proposition for enterprises seeking to add the mobile channel to their operations and marketing strategies. We are at the heart of our customers' critical activities, combining industry knowledge, technical expertise and practical innovation. With some 14,000 employees CMG implements and supports applications for customers worldwide from bases in 17 countries.
CMG is both listed on the London and Amsterdam Stock Exchanges
Company information available at: http://www.cmg.com/br
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