Mobile may be the latest fad amongst the young, but the extent of its
success with so-called 'tweenagers' has yet to hit the boardrooms. A survey
by Deloitte Consulting reveals that the lack of understanding by senior
business executives of mobile technology is preventing take up in
organisations globally. 51% of respondents cited a lack of understanding of
uses and benefits of mobile technology as the primary reason for slow
adoption in business. One in five blame the maturity of mobile technology,
saying that companies are not confident it is developed sufficiently for
The survey, carried out with over 650 business executives across Europe,
North America, and Australasia, revealed that while they consider the board
has limited understanding of what mobile can do for their business,
employees have a good knowledge and welcome the benefits it could bring.
75% said they thought mobile technology could help their organisation
increase revenues and productivity, and looking forward, 79% felt their role
could be improved by wireless technology.
To date however, mobile technology has made few inroads into organisations.
30% said that mobile technology had only had a minor impact within their
organisation. The majority of business executives surveyed only use mobile
technology for voice calls (93%). When asked why, 24% said that their
employer does not provide or support mobile technology beyond a mobile phone
for voice calls. This suggests that management has not yet woken up to the
developments in mobile technology or the benefits that it can bring to their
Surprisingly, some business users are even finding mobile so beneficial at
work that they are prepared to pay the bills out of their own pockets.
Despite the fact that 93% of respondents said they use mobile phones for
work calls, 28% of employees foot the bills themselves and a further 21%
only receive a partial contribution from their employer.
Looking to the future, 51% of respondents said they expect to be using
Mobile PDAs and a further 49%, wireless LANs within 4 years. 44% expect to
be using mobile data for email and information exchange.
"Business users are catching on to the benefits of mobile technology faster
than their leaders in the boardroom," says Paul Lee, director of mobile and
wireless research at Deloitte Consulting.
"Mobile and wireless technologies available now can bring major benefits to
organisations. There is no need to wait for 3G. The few forward thinking
organisations that are already using available wireless technologies are
achieving a quick return on investment (ROI). At Sears, the US department
store chain, an RF system beams orders for bulky items to mobile devices on
the belts of storeroom staff. This means that products are waiting for the
customer at the goods collection point in store and Sears has removed the
need for the job of shuttling between till and storeroom in more than 700
Deloitte Consulting has identified the following top ten benefits of mobile
1. Gaining competitive advantage - mobile technology can speed the flow
of information that improves productivity
2. Fast payback - forecast break even periods of less than two years
3. Cost savings - cost reduction through time reduction
4. Improved cash flow - faster information speeds cash flow
5. Customer centricity - improving customer interaction
6. Empowering your employees - knowledge sharing and improved front
line access to data
7. Meaner and Leaner - impact on the supply chain
8. Get Agile - more timely and more accurate reporting for management
9. Available now - the technology is ready now, no need to wait for 3G
10. Everyone can be a winner - most organisations can benefit from
According to Mr. Lee, "Wireless does have major benefits for most
organisations. To identify how they can benefit companies need to develop a
top down corporate policy on mobile and wireless. Indeed, with employees
choosing their own mobile technology for work purposes, they could find that
they are not only missing out on the benefits to be gained but could also be
courting unrecognised risk."
So, who should be responsible for educating business on the benefits of
mobile? Respondents cited wireless network operators as the key proponents
followed closely by software suppliers and businesses.
To help the board understand key mobile technologies, Deloitte Consulting
has produced a guide for business managers on the top five mobile
technologies most likely to generate business benefit in 2002.
For a copy of Top Five Mobile and Wireless Technologies for Business, 2002
please contact Paul Lee at Deloitte Consulting on 0207 303 3000;
Emma Thorne at Citigate Technology on 0207 282 1057;
email: email@example.com .
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Note to editors:
For further information about the survey or a copy of Top Five Mobile and
Wireless Technologies for Business, 2002, please contact Emma Thorne or Jean
Maxwell at Citigate Technology on 0207 282 8000, fax 0207 282 8066, e-mail:
firstname.lastname@example.org or email@example.com
About Deloitte Consulting
Deloitte Consulting is one of the world's leading consulting firms, helping
our clients to translate leading ideas and technologies into sustainable
competitive and strategic advantage. Deloitte Consulting is uniquely known
in the consulting industry as authentic consultants who work collaboratively
with clients to marry strategy to technology, driving complex change
initiatives that deliver real value.
To learn more about our unique capabilities, visit us at http://www.dc.com .
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